Linking to other great websites in a competitive space is counter-intuitive as it may aid the enemy. Each year SEO experts profess that SEO, as we knew it, is dead. They describe how the old tactics don't work and introduce new concepts formed from...
This is counter-intuitive and many small business owners fall prey to hype. The massive migration of advertising budgets from traditional channels to online marketing has brought many new players, and hoards of salespeople too.
Although it seems counter-intuitive, the better PPC campaigns are managed, the more they actually reveal about the company’s inside information. Those individuals who effectively manage these campaigns, at first glance, seem like they are doing...
Here's a list of three of the most common excuses for not switching and my counter arguments against them. While it can seem less intuitive up-front, there are many new features only available with the new version, like the incredible social reports.
Brandt noted that, by nature, privacy protections can seem counter-intuitive in a social networking space designed to help users display and share information about themselves with others. The recent Facebook flaw that led to the disclosure of...
It’s a situation that is wildly counter intuitive. Words get misused all the time for all sorts of reasons. In some cases overuse of a word results in the dilution of its meaning, like the word “awesome.
It will certainly help the organization of Google Product Search and soft good items, but it could be counter-intuitive to Google's main goal, which is to provide a comprehensive shopping engine for consumers.
This may seem counter-intuitive: if I've stated that I want my ads to appear on a given site, it seems logical that my ad should get preference over ads without this stated preference. When Google Adwords first launched the Content Network (now...
The left hand navigation bar was disqualified as "counter-intuitive", "redundant" with the top menu, and the icons for the various "Everything" options were said to be "clutter", "as ugly as sin" (in case you wonder, these are all direct quotes...
Item 10 may be counter-intuitive. That's the billion-dollar question. This question is important for Twitter, as well as its users and global advertisers. With traditional advertising proving less effective, marketers need new outlets like Twitter...
Item 10 may be counter-intuitive. That's the billion-dollar question. This question is important for Twitter, as well as its users and global advertisers. With traditional advertising proving less effective, marketers need new outlets like Twitter...
SEW Experts: Non-Text Contextual Ads: Quality Score and Bidding StrategyRunning banner ad campaigns on Google's content networks requires different thinking than text ad campaigns -- thinking that's surprisingly counter-intuitive.
SEW Experts: Non-Text Contextual Ads: Quality Score and Bidding StrategyRunning banner ad campaigns on Google's content networks requires different thinking than text ad campaigns -- thinking that's surprisingly counter-intuitive.
Running banner ad campaigns on Google's content networks requires different thinking than text ad campaigns -- thinking that's surprisingly counter-intuitive. There's no way for a content-matching algorithm to judge the relevancy of an ad group to...
I know, that sounds counter-intuitive. Lately prospective clients have been coming around with extremely colorful and eerily similar Google PPC disaster stories. Cost are skyrocketing, conversions are plummeting, and attaining decent paid rankings...
The truth is counter-intuitive, and may persuade you to change your mind about content campaign best practices. Text and image contextual ads need to distract attention away from the site's content. They must also accomplish the following in rapid...
SEW Experts: The 5 Commandments of Content AdvertisingContent algorithms operate in ways that are counter-intuitive, and to some extent different than the search engines' explanations imply. We've collected all the search marketing news from...
SEW Experts: The 5 Commandments of Content AdvertisingContent algorithms operate in ways that are counter-intuitive, and to some extent different than the search engines' explanations imply. Want a snapshot of the day's search marketing news?
Content algorithms operate in ways that are counter-intuitive, and to some extent different than the search engines' explanations imply. Last week I discussed tactics for writing great content ads. I hope it's clear that content ads must be written...
Content algorithms operate in ways that are counter-intuitive, and to some extent different than the search engines' explanations imply. Before you get into content advertising, you need to know what to do, and what NOT to do.
