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Counter Intuitive

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  1. How Well-Run PPC Campaigns Reveal Valuable Inside Information to Competitors

    Although it seems counter-intuitive, the better PPC campaigns are managed, the more they actually reveal about the company’s inside information. Those individuals who effectively manage these campaigns, at first glance, seem like they are doing...

  2. 10 Ways Twitter Can Make Money

    Item 10 may be counter-intuitive. That's the billion-dollar question. This question is important for Twitter, as well as its users and global advertisers. With traditional advertising proving less effective, marketers need new outlets like Twitter...

  3. Highlights from the SEW Blog: March 24-28, 2008

    SEW Experts: Non-Text Contextual Ads: Quality Score and Bidding StrategyRunning banner ad campaigns on Google's content networks requires different thinking than text ad campaigns -- thinking that's surprisingly counter-intuitive.

  4. Search Headlines & Links: March 24, 2008

    SEW Experts: Non-Text Contextual Ads: Quality Score and Bidding StrategyRunning banner ad campaigns on Google's content networks requires different thinking than text ad campaigns -- thinking that's surprisingly counter-intuitive.

  5. PPC Triage Now! Emergency Action Steps for Dying AdWords

    I know, that sounds counter-intuitive. Lately prospective clients have been coming around with extremely colorful and eerily similar Google PPC disaster stories. Cost are skyrocketing, conversions are plummeting, and attaining decent paid rankings...

  6. Every Picture Tells a Story: Non-text Contextual Ads

    The truth is counter-intuitive, and may persuade you to change your mind about content campaign best practices. Text and image contextual ads need to distract attention away from the site's content. They must also accomplish the following in rapid...