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Costs Second Quarter

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  1. Mobile PPC & Bing See Significant Gains in Q2 2013 Paid Search Reports

    Multiple pay-per-click (PPC) studies have been released covering the second quarter of 2013 and it paints a positive picture on the increase spend and conversions in the paid search markets. Covario released the global paid search spend analysis...

  2. Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

    CPC rates saw a general increase cross the board during the last quarter. Amazon Product Ads had the best conversion rates for Q4 2012, notably even beating its own numbers for the previous quarter. PLA dominated traffic generation for Q4 2013...

  3. Mobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]

    They also forecast the global smart mobile market will reach one billion devices in either the first or second quarter of 2013. That, combined with the fact that desktop converts less and costs more per click, means there is quite a bit of...

  4. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Online bookings grew from 33% of all bookings in 2007 to 40% in 2010, and another quarter of total bookings are influenced by online customer research. In return for channel partners bearing the risk of actual marketing costs, they get to leverage...

  5. Baidu's Profit Increases 91% in Third Quarter 2008

    Costs and expenses related to Baidu's Japan operations, incurred in both Japan and China, in the third quarter of 2008 were In the second quarter, Baidu's profits increased by 87%. Chinese search engine Baidu saw a whopping 91% increase in the...

  6. Yahoo Q2 2008 Disappoints Wall St.

    Revenues excluding traffic acquisition costs (“TAC”) were $1,346 million for the second quarter of 2008, an 8 percent increase compared to $1,244 million for the same period of 2007. Operating income for the second quarter of 2008 was $101 million...

  7. Google Earnings Top $5.37 Billion in Revenue Q2 2008

    Traffic Acquisition Costs (TAC), the portion of revenues shared with Google's partners, decreased to $1.47 billion in the second quarter of 2008. Google revenues topped $5.37 billion for the quarter ended June 30, 2008, an increase of 39 percent...

  8. SearchDay: Local Search for Little Biz

    Yahoo Gains, Google Declines, and MSN Plummets for Q2 2008 Search Ads Posted by Nathania Johnson Jul 8, 2008 AdGooroo has released second quarter search advertising results, and Google's client base is down 6.4% from the previous quarter.