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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Then determine if bidding on your brand is right for your business. If you are a new business, odds are you are not going to show up in the organic results if someone searches for you. In AdWords, you can use Google Analytics to segment your brand...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    For regional events, consider outreach to local business publications and organizations for link acquisition and show visibility. B2B marketers realize that they need to consistently reach their target audience to successfully close business.

  3. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    On the other hand, if the business is headquartered in Texas and the Texas performance is clearly better, I'm more likely to bid up because I know there's a clear reason for the performance. Visit the campaign ‘Settings’ tab to optimize for your...

  4. The Search Agency Launches Local Search Campaign Management Platform

    Through The Search Agency, you will be able to focus down on local parameters, and be able to do it with preconfigured terms and phrases that are related exactly to the business category in an automated fashion, so you don't get the costs...