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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    For regional events, consider outreach to local business publications and organizations for link acquisition and show visibility. B2B marketers realize that they need to consistently reach their target audience to successfully close business.

  2. How to Build Your First Content Marketing Strategy

    Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. So how do you know if you're producing effective content in your own business niche?

  3. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    On the other hand, if the business is headquartered in Texas and the Texas performance is clearly better, I'm more likely to bid up because I know there's a clear reason for the performance. Visit the campaign ‘Settings’ tab to optimize for your...

  4. The Search Agency Launches Local Search Campaign Management Platform

    Through The Search Agency, you will be able to focus down on local parameters, and be able to do it with preconfigured terms and phrases that are related exactly to the business category in an automated fashion, so you don't get the costs...