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  1. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Because both systems are powered by real-time-bidding technology, publishers and advertisers will be able to maximize their advertising revenues and cut costs through the algorithm-based bidding. Ad networks: The most stable element of Russia's...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. Another advantage that Chinese mobile advertising offers in comparison to other types of advertising is the ability to distribute mobile ads based...

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin data showed smartphone CPC increased in 2013, but was lower than desktop and tablet costs. The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its...

  5. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    Digital marketing tech company Kenshoo wanted to find out how social advertising and paid search together might impact conversion. The fact that Facebook advertising on its own during this study was declared a successful initiative and had such a...

  6. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Long-tail keywords can help you find lower costs per click, more qualified clicks, and less competition. PPC advertising is a dynamic, constantly evolving space; if you're sitting still while you're competitors optimize, you're being left behind...