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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Advertising-wise, as traffic climbs the ad team sees the potential of boosting revenue. Advertising Problems and Panda - What I’ve Seen Hypothetically speaking, let’s say a website is generating $200,000 in revenue per month via advertising and...

  2. Google Analytics Helps You Filter Spider and Bot Traffic

    This list of known bots will be pulled from the IAB/ABC International spiders & Bots List, a list the Interactive Advertising Bureau has been maintaining since 2006. The list of spiders and bots typically costs $14,000, though IAB members receive a...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    It's been reported that advertisers spent as much (if not more) on World Cup advertising than they did on Super Bowl ads. Apart from sports apparel, which is the obvious winner in World Cup advertising, everyone from car manufacturers to airlines...

  4. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    Because both systems are powered by real-time-bidding technology, publishers and advertisers will be able to maximize their advertising revenues and cut costs through the algorithm-based bidding. Ad networks: The most stable element of Russia's...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. Another advantage that Chinese mobile advertising offers in comparison to other types of advertising is the ability to distribute mobile ads based...

  7. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin data showed smartphone CPC increased in 2013, but was lower than desktop and tablet costs. The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its...