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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Avoid that at all costs. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a giant invitation to the mighty Panda. So, when conducting Panda audits, I keep a keen eye on factors...

  2. Google Analytics Helps You Filter Spider and Bot Traffic

    The list of spiders and bots typically costs $14,000, though IAB members receive a discount. Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots, and other web spiders?

  3. 5 Takeaways From the World Cup for Global Search Marketers

    As much as we all secretly enjoy watching the sad faces of losing teams, making your visitors sad costs you money and defeats what all this preplanning is all about. Even if you aren't a soccer fan ("football" to the rest of the world), you were...