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  1. Google Analytics Helps You Filter Spider and Bot Traffic

    The list of spiders and bots typically costs $14,000, though IAB members receive a discount. Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots, and other web spiders?

  2. 5 Takeaways From the World Cup for Global Search Marketers

    As much as we all secretly enjoy watching the sad faces of losing teams, making your visitors sad costs you money and defeats what all this preplanning is all about. Even if you aren't a soccer fan ("football" to the rest of the world), you were...

  3. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...