Maintaining ALL of the synonyms takes real time and costs us real money. One of the lesser-known tools used by searchers on Google has been the tilde sign (~) operator. When you placed the tilde sign immediately in front of a keyword, Google would...
For a large business – say 1,000 locations – the costs and difficulty rapidly escalate. Before we dive into the thicket of what it takes to win in the space and who the players are, let's take a step back and review the basics of local SEO.
Adobe released their findings today on the impact of Google AdWords Enhanced campaigns on advertising click costs. The primary factor for this is the required upgrade to the Enhanced Campaigns that groups tablets, with historically lower CPCs, in...
His intentions are clearly good (i.e.wanting better search results for end-users), but is he pushing the costs of SEO out of reach for small businesses? Use automated software, especially if it costs $97 or $147 (a clear sign of quality).
Jenkins went on to say that reducing costs is one area where companies typically don't utilize email but it surprisingly does very well. Mobile and social have been among the most talked-about subjects for the last couple of years.
Especially with the introduction of Pinterest Rich Pins, which allow brands to take control of their images and products by adding information about how much the product costs, where to buy and even if it's in stock.
Instead of offering to buy it, you could offer to cover their initial costs of purchasing the domain and the costs of purchasing a new one. If you think the situation could escalate to court litigation it is worth considering in advance the costs...
When you're selling multiple products that have different costs and margins, a simple CPA bid rules won't provide you with what you need. Advanced paid search management tools such as Kenshoo, Marin, Acquisio, and IgnitionOne have always provided...
For example, not all stores sell furniture online, or if they do, the delivery or shipping costs are prohibitively expensive. What’s often highlighted are the dos and don’ts in terms of syntax. From a pure conversion and marketing perspective...
In the PR industry, Chase's Calendar of Events is a terrific resource – it lists over 12,500 events worldwide and costs around $75. SEO and public relations have much potential for synergy. Not only can you get media coverage, you can encourage...
Typical SEO Costs Here's a survey of the range of the costs according to the payment models described above. Costs lower than $750/month. Robust online marketing is imperative for survival in a web-driven world.
Factors That Drive Web Design Results and Costs If the win is big and the stakes are high, the design almost always costs more. Every now and then, a little perspective helps when it comes to the value of a website design.
Facebook's costs are also skyrocketing as it maneuvers to increase the frequency with which users visit the site, the length of those visits, and the overall number of users it reaches on a daily or monthly basis.
Baidu falls short of expectations in Q1 2013 with $961M in revenue, $1.00 EPS as growth slows – The Next WebBaidu's net income was $328.9 million (up 8.5 percent year-over-year) as sales and marketing costs jump 77 percent and research and...
Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report. Has search lost its luster? The report found that, globally, search spending for Q1 2013 is up 15...
The main issue with going in this direction is that the amount of data usage can really rack up monthly costs if your users don't have an unlimited data plan. Increasingly, your audience is spending time interacting with your brand on mobile...
Manual clicks intended to increase your advertising costs or to increase profits for website owners hosting your ads. Over the past week I've been reading articles about how display is riddled with fraud and costing advertisers $6 million a month.
PortentA study of 27 small business accounts shows moving from a quality score of 3 to 9 has no conversion rate benefit, while improving from a quality score of 2 to 10 reduces CPA by 90 percent – and going from 6 to 10 can improve conversion...
Understand your metrics, your margins, your costs, and base your return goals on strategy – not forecasts. During a keynote, Paul Feng, product management director, Google AdWords, shared a couple pieces of news during his afternoon keynote:
Pursue national learning events like the recent SES New York conference or local seminars, networking events or meetups where you can brush elbows with smart folks without dumping thousands on travel costs.
