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Cost Poor Quality

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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    This wouldn't add any value to the user experience and would result in poor-quality ads being displayed more prominently – hardly an ideal situation. While some advertisers might think that throwing money at a campaign by bidding higher on...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    As the quality declined and the prevalence of poor quality content through guest blogging increased, it was only a matter of time before Google would need to do something about the problem. The Decline of Quality and usually the content is poorly...

  3. Why Quality Score is One of the Least Important AdWords Metrics

    Advertisers spend way too much time and energy trying one trick after another to increase their quality score in the hopes of reducing cost per click. I want to make it clear that we’re not talking about that kind of poor quality score in this...

  4. Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results

    High quality feedback has three essential qualities, summarized in the acronym RAT: it’s relevant to the goal, it’s actionable, and it’s timely. If you notice lots of angry customer reviews on Angie’s List, you might suspect that poor service is...