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  1. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    They’re the ones who get freaked out when it looks they’ve been ripped off by a billion-dollar company that doesn't care, not the giant multinationals who are spending millions per quarter. Facebook will lose more and more advertisers if they...

  2. Google Reports $12.2 Billion in Q2 2012 Revenue, 35% YoY Growth

    In their pre-earnings call press release, Google quoted CEO and co-founder Larry Page on the company’s latest developments and the closed Motorola acquisition: “Google standalone had a strong quarter with 21% year-on-year revenue growth, and we...

  3. Ford Retains Confidence in Facebook Ads as GM Quits

    ClickZ reached out to Monty to see if his company was seeing results that jibe with GM's. Research from TBG Digital shared in a presentation shows social ads showed around a 30% lift increase in purchase intent and improvement in cost-per-acquisition.

  4. FTC Investigating if Google Jacked Up AdWords Rates on Microsoft

    While no company would request such a government investigation, we are confident that our business practices will stand up to scrutiny," according to Schmidt's written testimony submitted to the Senate Judiciary Committee's antitrust panel (as...

  5. Google +1 Increases CTR in Organic SERPs, Ranking Boost Likely [Study]

    Dutch company, SEO Effect, have put out a whitepaper detailing their experiment in using Google +1 to augment their search rankings. This latter integration will naturally provide incentive to advertisers and webmeisters as higher CTR means lower...