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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and the conversion rate of visitors to calls. In order to get the most accurate data around phone calls, you probably should use a...

  2. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    As the cost-per-lead of PPC advertising becomes too high, the agency should introduce the discussion of long-term SEO and content marketing. But for the patient customer, SEO will have rich rewards as the cost-per-lead is widely recognized as the...

  3. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    In looking at the first recommended ad group opportunity, Google estimated that this new ad group would provide an additional 1,000 impressions, 18 clicks, and only $17 in cost per week. I ran the keywords through Google's Traffic Estimator tool to...

  4. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    WordStream's research showed that businesses with lower quality scores saw their cost-per-click increased by up to 400 percent, with a 64 percent increase in cost per action. A typical small business advertiser spends $1,200 per month on PPC, but...

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    It also drove TravelOK.com to rank second highest in terms of pages viewed per visit. At the same time, travelers fall in love with the uncrowded, pristine outdoors and attractions that offer authentic experiences.

  6. 7 New YouTube Features for Partners, Content Creators You Might Have Missed

    And at a budget-friendly cost of 2 to 3 cents per click on a predetermined $3 to $5 a day budget, YouTube TrueView ads have been a recipe for success for the BBQGuys. In addition, a new multi-line graphs allow you to compare the performance of up...