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  1. Mobile Advertising Measurement: Winning the Long Game

    In this example, the advertiser could compensate advertising partners each time an event happens rather than the more typical cost per install campaign. The precise definition of "quality user" may vary depending on the purpose of your app, but...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    For the advertiser, that means a better click-through rate (CTR), more site traffic (often at a lower cost per click), and presumably more sales. Few things in paid search are more tragic than spending considerable time and money optimizing high...

  3. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Cost per acquisition of $4. Monitor and optimize in real time. Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales.