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  1. SunGard taps videogames to boost risk technology

    The product, dubbed Adaptiv Analytics, can conduct highly complex calculations such as scenario-based risk, sensitivity analysis and credit valuation adjustment (CVA) at near-real-time speeds, and is said to be able to process up to 100 million...

  2. Delving Into the Auction Insights Report

    Quite often we will see fluctuations in our cost-per-click (CPC) on specific keywords despite our strategy remaining constant. Top-of-page percent – the proportion of time your ad appeared at the top of the page, above the search results.

  3. US bilateral margin rules: a hit parade of horrors

    There's obviously not much time to resolve this though, as the original implementation date is set for 2015," says Isda's Diplas. Rules requiring margin to be exchanged on non-cleared swaps have been in the works for three years and are not set to...

  4. Shanghai RMB crude contract faces margin and legal hurdles

    If margin offset isn't allowed for time spread trades in China then the trading cost will be very high," he says. Under the current proposed format the renminbi-denominated contract will be traded in a size of 100 barrels per lot – one-tenth of the...

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  5. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Lesson #2: Know Your Numbers - Profit per Customer and Revenue per Employee Budgeting, financing, and measuring profit are all very important, but the last thing I wanted to do was track hours for each client and make employees use time tracking...

  6. Introducing the Local Marketing Adoption Curve

    The outcome of the run stage is increased lead volume and a lower blended cost per lead. If you apply the time and resources to implement and track local campaigns, these efforts will yield solid results.

  7. SEO Is No One-Trick Pony

    Put all of this together in a spreadsheet and analyze the opportunity (and the opportunity cost/work) to get a sense for what the project is going to look like. Enter in some competitor domains and see how much traction they have in Google (SEM...

  8. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Christmas is the most profitable time of the year for many industries, and also the most competitive, meaning cost-per-click tends to rise. Its peak performance is in July, followed by April - a time where most would believe that consumers are...