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  1. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Cost per acquisition of $4. Monitor and optimize in real time. Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales.

  2. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    Last month in January, data coming from The Search Agency showed cost per click was down in mobile compared to desktop/tablet for many industries, yet desktop was on the rise. The AdGoroo report comes on the heels of a new offering that adds mobile...

  3. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    As the cost-per-lead of PPC advertising becomes too high, the agency should introduce the discussion of long-term SEO and content marketing. But for the patient customer, SEO will have rich rewards as the cost-per-lead is widely recognized as the...

  4. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    At the same time, publishers were struggling with their online video businesses. Very often, we'd see expensive video platform contracts, expensive content licenses, and lots of incremental cost that publishers would have to pay, up front, in order...