SEO News

Cost Per Sale

  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue. Lesson #2: Know Your Numbers - Profit per Customer and Revenue per Employee

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Few things in paid search are more tragic than spending considerable time and money optimizing high-traffic terms only to lose your prospects just before the sale. For the advertiser, that means a better click-through rate (CTR), more site traffic...