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Cost Per Sale

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  1. Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

    In CPC Strategy's 2012 Ecommerce Industry Report, which analyzed more than 6 million clicks and data from more than 200 advertisers, the two rival engines are broken down based on key metrics such as CPC, traffic, conversion rate, revenue, and...

  2. Measuring Content Success: 2013’s Key Data Challenge

    Is the average value of that conversion/sale higher or lower than average? What is the revenue per reader of the piece? What may that additional earned "traffic" have cost you as paid traffic? How long was spent viewing it per visitor and in total?

  3. Guidelines for Running a Successful Competitor Brand Name Campaign

    You must judge this campaign on results and what your cost per sale is. That last second click you receive is to give your brand a chance to steal the sale. Low Cost: Competitor brand terms often present a great opportunity because there is less...

  4. Why You Should Use the New Google Remarketing Code

    Want to set up a campaign that targets users that hit sale or promotion page(s) and also put items in their cart but didn't convert? If we created tags that lasted a certain amount of time to more aggressively target people who had recently been on...