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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    X _____ (CPI) equivalent display ad impression costs ______________________________________ = $ Display Ad Impressions Value (CPM, or cost per 1,000 impressions, could also be used. GOAL: Enable Self-Service, Reduce Support Costs weekly support...

  2. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    AdWords for video will show website traffic, number of conversions, cost-per-conversion, and the conversion rate from people who viewed an ad. So, YouTube.com, which was the key driver of video viewing on Google Sites, accounting for more than 99...

  3. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    There is a maximum cost-per-click (CPC) limit of $2 USD. Did you know Google allows many nonprofit organizations to spend up to $10,000 per month in free AdWords advertising? Once accepted, these organizations have received up to $10,000 per month...

  4. Twitter Ads: Are You Wasting Money on Mobile?

    My initial hypothesis was validated when calculating the conversion rate and cost per lead of each campaign. I know that I won’t be targeting mobile devices for any of my Twitter advertising campaigns because I can get a better cost per lead by...

  5. 5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data

    Integrate a Lead Scoring System Earlier this year I wrote about the importance for B2B SEO professionals to lead in the development of a lead scoring initiative. With this in mind, different conversion rates and overall volume per conversion type...