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  1. Introducing the Local Marketing Adoption Curve

    The outcome of the run stage is increased lead volume and a lower blended cost per lead. Today, marketers must ensure their brands are visible where and when their customers are looking for them - locally, nationally, and globally - as well as...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Christmas is the most profitable time of the year for many industries, and also the most competitive, meaning cost-per-click tends to rise. They can also find out what their competitors are targeting to ensure they lead the charge for Christmas.

  3. 10 Shocking Facts About Content Marketing Today

    Marketers can utilize the company blog to entice readers with calls-to-action and content offerings for lead capture. That being said, you can make up for the cost with the ROI of the product. Companies with an active blog generate 67 percent more...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Cost per acquisition Cost per engagement Trying to attribute success or failure the entire effort without separating the components can lead you to the wrong conclusion. If you create a PDF and host it on a landing page on your site, you can test...

  5. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Cost-per-Acquisition: In short, the seasonally relevant ad won the battle for click-through rate, conversion rate, and cost-per-acquisition. Whether it's ecommerce growing during the year-end holiday season or lead gen taking a nose-dive during the...

  6. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    As the cost-per-lead of PPC advertising becomes too high, the agency should introduce the discussion of long-term SEO and content marketing. But for the patient customer, SEO will have rich rewards as the cost-per-lead is widely recognized as the...

  7. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    It is no surprise that the second most expensive device to target is the Apple iPhone and has a cost-per-click of approximately 3.47 Russian Rubles the U.S.equivalent of $11 U.S. Brands that have taken the lead in the Russian market for mobile...