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Cost Per Impression

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  1. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    If you're looking to drive sales at the lowest possible cost per conversion, don’t get distracted by your impression share or average position. Last month I posted an article that looked at the relationship between click-through rates and average...

  2. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    When it came to which device experienced the most impression growth, it’s no surprise mobile came out on top with a 60 percent change YoY. On the paid side, smartphone cost per click continues to be less overall than tablet and desktop at $0.76...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    We recently compiled data from hundreds of WordStream clients – totaling several million in annualized spend – and plotted the average CPAs against impression-weighted Quality Scores. Quality Score also has a significant impact on Cost Per...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    X _____ (CPI) equivalent display ad impression costs ______________________________________ = $ Display Ad Impressions Value (CPM, or cost per 1,000 impressions, could also be used. Example:  Estimated 150,000 social impressions at display ad costs...

  5. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    AdWords for video will automatically show unique viewers, average view frequency and average impression frequency. AdWords for video will show website traffic, number of conversions, cost-per-conversion, and the conversion rate from people who...