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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Lesson #6: First Impression and Client Meetings You only get one first impression and one chance to present your proposal. Lesson #2: Know Your Numbers - Profit per Customer and Revenue per Employee Ultimately, this lack of tracking cost me...

  2. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    If you're looking to drive sales at the lowest possible cost per conversion, don’t get distracted by your impression share or average position. Last month I posted an article that looked at the relationship between click-through rates and average...

  3. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    When it came to which device experienced the most impression growth, it’s no surprise mobile came out on top with a 60 percent change YoY. On the paid side, smartphone cost per click continues to be less overall than tablet and desktop at $0.76...

  4. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    We recently compiled data from hundreds of WordStream clients – totaling several million in annualized spend – and plotted the average CPAs against impression-weighted Quality Scores. Quality Score also has a significant impact on Cost Per...