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Cost Per Impression

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  1. Delving Into the Auction Insights Report

    Impression share – the percentage of impressions you received compared to the total impressions you were eligible for. Here is an example of the change in impression share of competitor activity on brand terms.

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Lesson #6: First Impression and Client Meetings You only get one first impression and one chance to present your proposal. Lesson #2: Know Your Numbers - Profit per Customer and Revenue per Employee Ultimately, this lack of tracking cost me...

  3. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    If you're looking to drive sales at the lowest possible cost per conversion, don’t get distracted by your impression share or average position. Last month I posted an article that looked at the relationship between click-through rates and average...

  4. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    When it came to which device experienced the most impression growth, it’s no surprise mobile came out on top with a 60 percent change YoY. On the paid side, smartphone cost per click continues to be less overall than tablet and desktop at $0.76...

  5. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    We recently compiled data from hundreds of WordStream clients – totaling several million in annualized spend – and plotted the average CPAs against impression-weighted Quality Scores. Quality Score also has a significant impact on Cost Per...