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Cost Per Engagement

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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a giant invitation to the mighty Panda. So, when conducting Panda audits, I keep a keen eye on factors that can negatively impact...

  2. SEO Is No One-Trick Pony

    I’ve certainly read my fair share of wonderful columns detailing individual tactics that are involved in the SEO process, but I don’t know that I’ve seen one which tried to hit upon the various things that go into an SEO engagement, within the...

  3. Mobile Advertising Measurement: Winning the Long Game

    The goal of long-term campaigns is to make an impact in one of three primary areas: user acquisition, re-engagement, and brand awareness. Re-engagement Re-engagement is great for apps that typically result in specific in-app events occurring...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Cost per engagement Engagement post consumption Engagement Engagement rate Cost per acquisition If you create a PDF and host it on a landing page on your site, you can test multiple promotion campaigns at the same time to see which one drives the...

  5. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales. Thirteen thousand post-engagement purchases from Twitter users.

  6. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    These hosted experiences create more opportunities for our advertising partners and build on NDN's mission of removing cost for publishers, while generating more engagement and revenue. Why has your integrated multimedia solution proven that it...

  7. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    As consumer engagement and the cost of PLAs continue to increase, advertisers will need to rethink their PLA strategy. As the PLA marketplace grew, not surprisingly so did the cost per click (CPC) for PLAs.