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Cost Per Engagement

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  1. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales. Thirteen thousand post-engagement purchases from Twitter users.

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    These hosted experiences create more opportunities for our advertising partners and build on NDN's mission of removing cost for publishers, while generating more engagement and revenue. Why has your integrated multimedia solution proven that it...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    As consumer engagement and the cost of PLAs continue to increase, advertisers will need to rethink their PLA strategy. As the PLA marketplace grew, not surprisingly so did the cost per click (CPC) for PLAs.

  4. How B2B Advertisers Can Win on Facebook, Just Like Salesforce

    Not only will these ads get your targets to the content (or landing page) on your site, but will often garner page likes and post engagement," Morud said. In the case study, Facebook showed Salesforce’s News Feed ad campaign exceeded goals for lead...

  5. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    As marketers continue to test new ways to drive awareness, engagement and sales via mobile devices, Facebook is placing a bet that mobile apps will become a primary part of every marketer's strategy. These types of offline metrics are essential to...

  6. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So then later down the line in your customers' journeys, Fleck went on to say you can start to have promotions from an email standpoint to lead them to content on your site and begin to measure their level of engagement to build custom segments.