SEO News

Cost Per Conversion

  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and the conversion rate of visitors to calls. In conclusion, when most of your conversions happen over the phone, this new call...

  2. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    If you're looking to drive sales at the lowest possible cost per conversion, don’t get distracted by your impression share or average position. Conversion Rate and Position do Have a Correlation I ran the above data from our clients and found...