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  1. Improve PPC Performance Now: How to Take Advantage of Seasonality

    In short, the seasonally relevant ad won the battle for click-through rate, conversion rate, and cost-per-acquisition. Matching your ad copy and landing pages to the current season is a simple and effective way to boost click-through and conversion...

  2. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    Digital marketing tech company Kenshoo wanted to find out how social advertising and paid search together might impact conversion. Even media with different conversion goals can be easily evaluated based on how much it returned versus how much it...

  3. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    For example, if a bed and breakfast advertiser wastes 25 percent of its PPC spend, that's potentially cost them 367 guest inquiries (based on typical 2013 CPC and conversion rates). Additionally, less than 50 percent of small business landing pages...