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  1. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    If you're looking to drive sales at the lowest possible cost per conversion, don’t get distracted by your impression share or average position. Conversion Rate and Position do Have a Correlation I ran the above data from our clients and found...

  2. Improve PPC Performance Now: How to Take Advantage of Seasonality

    In short, the seasonally relevant ad won the battle for click-through rate, conversion rate, and cost-per-acquisition. Matching your ad copy and landing pages to the current season is a simple and effective way to boost click-through and conversion...