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  1. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S.travel advertising, which was the seventh highest spending paid search category last year. Interestingly, in 2013 Booking.com was the second...

  2. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    Digital marketing tech company Kenshoo wanted to find out how social advertising and paid search together might impact conversion. In what Kenshoo called the first study of its kind, the company found that when a person was exposed to a brand's...

  3. Google Earnings: 2012 Revenue of $50 Billion, Q4 Revenue of $14 Billion, CPCs Fall

    The company also said it achieved record earnings in fiscal 2012 of $50 billion, which Google CEO Larry Page said at a news conference was "not a bad achievement in just a decade and a half. Looking at the advertising business, the aggregate cost...

  4. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    They’re the ones who get freaked out when it looks they’ve been ripped off by a billion-dollar company that doesn't care, not the giant multinationals who are spending millions per quarter. Facebook will lose more and more advertisers if they...

  5. Google Reports $12.2 Billion in Q2 2012 Revenue, 35% YoY Growth

    In their pre-earnings call press release, Google quoted CEO and co-founder Larry Page on the company’s latest developments and the closed Motorola acquisition: “Google standalone had a strong quarter with 21% year-on-year revenue growth, and we...

  6. FTC Investigating if Google Jacked Up AdWords Rates on Microsoft

    While no company would request such a government investigation, we are confident that our business practices will stand up to scrutiny," according to Schmidt's written testimony submitted to the Senate Judiciary Committee's antitrust panel (as...

  7. Google +1 Increases CTR in Organic SERPs, Ranking Boost Likely [Study]

    Dutch company, SEO Effect, have put out a whitepaper detailing their experiment in using Google +1 to augment their search rankings. This latter integration will naturally provide incentive to advertisers and webmeisters as higher CTR means lower...