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  1. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Advertisers can adjust PPC ads, bids (set bid adjustments), and keywords based on the audience and keywords they are targeting. Finally, choose "target and bid" if you only want to use the remarketing list, or "bids only" if you want to use both...

  2. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    Sellers can bid on product type, brand, prices, SKUs, and a seemingly limitless list of product attributes and groups through the AdWords login. Just like the paid CSE Pricegrabber, Google Shopping will have the utility for sellers to bid $.01 on...

  3. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Whilst there is a lot of discussion about the fairness of allowing competitors to bid on your brand terms, Google is effectively a marketplace and so like any other marketplace is expected to offer a wide range of choices.

  4. Reading the Tea Leaves: Interpreting Keyword Reports

    If the advertiser also created a landing page with a headline and descriptive text using the words "green widgets," the conversion rate would likely improve, the cost per conversion would decrease, and the bid price could be increased -- hopefully...