AdWords for video will show website traffic, number of conversions, cost-per-conversion, and the conversion rate from people who viewed an ad. So, all you need to do is select your advertising goals and AdWords for video will show you useful...
Appropriate geotargeting is mission critical for any local business competing on AdWords. This is relatively quick and easy to do by duplicating campaigns in the AdWords Editor and adjusting ad group names and match types to reflect their new home.
In the future world of Google AdWords, ads will contain dynamic features and ads will create themselves. Determine for yourself with our Top 10 AdWords innovations, recently released and in various stages of testing.
First, to improve click-through rate, test the different video thumbnail image choices that AdWords provides when setting up your ad. Use the YouTube keyword tool to get additional suggestions for keywords rather than relying on the AdWords keyword...
You spend time extracting data about AdWords campaigns to send to your clients, your boss, and other stakeholders. AdWords has an intuitive way to download data. Get more data than you think you need, and don't try to analyze it in the AdWords...
To opt out, log into AdWords and select the campaign settings tab. Google’s strategy to do that came out when an update to AdWords match types was announced. Spend and cost-per-clicks would likely see an increase as well based on the growth in...
Being an Adwords-only Organization A quick fix is to copy your campaign in Google Adwords Editor, rename your campaigns based on the network, and adjust the selected networks in the setting tab. Clearly, Google Adwords has more than a 2:1 advantage...
In the AdWords display network, prospects aren’t actively searching for what you’ve got. We see this with our Google AdWords clients who pay a premium for the top-rank ad locations (the ones above the organic search results, as opposed to the right...
In AdWords Editor, click the campaigns tab to show all the campaigns in your account. Before we get into a few cloning applications, let’s visit the free desktop AdWords Editor program so you can see how simple it is to clone a campaign.
It uses historical AdWords conversion tracking data to determine if a click is more likely to convert. Google’s AdWords Evangelist Frederick Vallaeys illustrate this concept with the example of the actress Jessica Alba.
In fact, in my view they are taking the lead over AdWords on these two items that can make a huge difference in prioritization for advertisers and agencies that need to determine where to invest their time and efforts and how every effort is...
But as talk fades and the PPC people step to the forefront it might be a good time to talk about something that will put the shackles on Big Brother while boosting your engagement – something that surprisingly few people do with these AdWords...
Google AdWords users will now be able to track the success of their campaigns in driving calls from mobile devices. Once the code has been added, AdWords will display analytic data on the success of each keyword, ad group, and campaign as it...
Google AdWords has released a new self service campaign format specifically to build video advertising campaigns. AdWords for Online Video campaigns bring completely new video ad formats previously not seen on YouTube promoted video accounts.
Without reserve, Chatterjee told SEW that the call-through rate currently has no impact on the Ad Rank calculations that Google AdWords employs to determine ad position and cost-per-click (CPC). In conversation with Surojit Chatterjee, AdWords...
To get this process started, select one of your AdWords display campaigns and select the Networks tab. If you have AdWords Conversion Tracking enabled, you’ll also see the efficiency of each site. We recently executed a test for a lead generation...
With this additional contextual targeting option, you'll be able to select from over 1,750 topics and sub-topics to target your ads, helping you quickly reach a broad audience across the web that's actively engaged with content related to your...
In AdWords, the setting is "Rotate: Show ads more evenly. Our objective is to see if we can outperform our control ad by measuring CTR, conversion rate, and cost per acquisition (CPA). We're going to select three of those keywords to base our ad...
The initial structure and setup of your Google AdWords account will go a long way in helping you achieve your paid search goals -- whether it's new customer acquisition, lead generation, efficient e-commerce sales, or branding and awareness.
More information: http://adwords.blogspot.com/2010/03/new-tool-for-brand-advertisers-on.html http://www.google.com/ads/innovations/abovethefold.html#screen1 Day 6: Test AdWords Call Metrics (Closed Beta)
