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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Takeaways/Action Items In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and the conversion rate of visitors to calls. The problem is many users don’t call from the ad; they click...

  2. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    Every Action has an Equal and Opposite Reaction If you're looking to drive sales at the lowest possible cost per conversion, don’t get distracted by your impression share or average position. Last month I posted an article that looked at the...

  3. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    WordStream's research showed that businesses with lower quality scores saw their cost-per-click increased by up to 400 percent, with a 64 percent increase in cost per action. Long-tail keywords can help you find lower costs per click, more...