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Cost Per Click

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  1. Delving Into the Auction Insights Report

    Quite often we will see fluctuations in our cost-per-click (CPC) on specific keywords despite our strategy remaining constant. It allows us to benchmark ourselves in the auctions we have chosen to enter compared to others in that auction.

  2. Introducing the Local Marketing Adoption Curve

    The outcome of the run stage is increased lead volume and a lower blended cost per lead. At this point, you should be getting enough analytics data – through clicks as well as click-to-call tracking – to start capitalizing on the opportunity to...

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Christmas is the most profitable time of the year for many industries, and also the most competitive, meaning cost-per-click tends to rise. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened the doors to its...

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and the conversion rate of visitors to calls. The problem is many users don’t call from the ad; they click through to the website...