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Cost Per Click

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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Q1 2012; cost-per-click decreased 7 percent vs. Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people about what is being installed and what changes are being made...

  2. How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

    In the first image above (the screenshot from AdWords), you'll notice the All Products bid is set at the lowest cost per click (CPC) of 30 cents, while almost every other ad group has a higher CPC. Here’s an outline of how AdWords ad group bidding...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    X _____ (CPI) equivalent display ad impression costs ______________________________________ = $ Display Ad Impressions Value (CPM, or cost per 1,000 impressions, could also be used. Example:  Estimated 150 social referral clicks to the website at...

  4. Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

    Google Shopping's shift to paid cost per click (CPC) listings shook the ecommerce world this year, and similarly affected its performance metrics compared to the other comparison shopping engines (CSEs), most notably Amazon Product Ads.

  5. Conflicting PPC Trends: What They Mean & How to Fix Them

    Cost-Per-Click Increases – But Ad Rank Decreases Click-Through Rate Increases – But Conversion Rate Decreases When managing PPC campaigns, specific trends and statistics can be in direct conflict. These polarizing trends often occur with stats that...

  6. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    AdWords for video will show website traffic, number of conversions, cost-per-conversion, and the conversion rate from people who viewed an ad. Just select the Campaign tab and click “Map View” to generate a beautiful snapshot that displays view...

  7. Twitter Ads: Are You Wasting Money on Mobile?

    A recent desktop vs.mobile device experiment revealed that targeting mobile devices results in a 60 percent lower conversion rate and a 160 percent increase in cost per acquisition. Targeting desktop devices is more efficient than targeting mobile...