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  1. 10 Shocking Facts About Content Marketing Today

    Marketers can utilize the company blog to entice readers with calls-to-action and content offerings for lead capture. That being said, you can make up for the cost with the ROI of the product. Companies with an active blog generate 67 percent more...

  2. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    Every Action has an Equal and Opposite Reaction If you're looking to drive sales at the lowest possible cost per conversion, don’t get distracted by your impression share or average position. Last month I posted an article that looked at the...

  3. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    WordStream's research showed that businesses with lower quality scores saw their cost-per-click increased by up to 400 percent, with a 64 percent increase in cost per action. A typical small business advertiser spends $1,200 per month on PPC, but...