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Cost Per Acquisition

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  1. Introducing the Local Marketing Adoption Curve

    By taking a phased crawl, walk, run approach to building a comprehensive, cross-functional local marketing program, brands can be more visible, relevant, and engaging in the eyes of their consumers and, ultimately, drive customer acquisition...

  2. Mobile Advertising Measurement: Winning the Long Game

    The goal of long-term campaigns is to make an impact in one of three primary areas: user acquisition, re-engagement, and brand awareness. User Acquisition In this example, the advertiser could compensate advertising partners each time an event...

  3. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Cost per acquisition of $4. Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales. This week, Twitter share another one of those stories.

  4. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Cost-per-Acquisition: In short, the seasonally relevant ad won the battle for click-through rate, conversion rate, and cost-per-acquisition. The question really is: how many PPC professionals are taking advantage of seasonality to improve their...

  5. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    And when paired together, search and social advertising resulted in 4.5 percent lower cost per acquisition, according to the research. If marketers only had one Key Performance Indicator (KPI) to compare media channels, the metric of choice would...

  6. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Sometimes, cost per customer acquisition is the measure. One of the most challenging tasks in selling digital marketing to the C-Suite is defining the return on investment (ROI). It can be particularly challenging when justifying the budget for...