SEO News

Cost Management Search Programs

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  1. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  2. Using the DMAIC Process for SEO Projects

    Segmented implementation and pilot programs are a couple of different ways to see if your solution will work. Again, you should talk about the COPQ metric and how the problem is affecting the company negatively with a realistic cost that management...

  3. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Overall, for the November holiday season period to date, conversion rates and return on as spend showed double-digit growth YoY as major retailers have become more sophisticated with their search marketing programs and deployment of technology...

  4. Why Your Organization Needs a Culture of Testing & How to Make it Happen

    Even if your “domain” is just paid search, show your bosses how your programs – and the culture of testing you’ve instilled – is raising all boats. While almost any SEM expert understands the value of testing, they may not have the time, the...

  5. Gain Efficiencies with a Global Search Center of Excellence

    The most common attribute that companies with successful global search programs share is the development of a Search Council or Search Center of Excellence (COE). The most effective COEs offer a variety of benefits that can be gained from...