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Cost Management Ppc Advertisers

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  1. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    Marketers should be sure to have a call tracking service in place that can be linked to their SEM management platform. To optimize for the mobile user, we suggest advertisers ensure first and foremost they have mobile-optimized sites, and these...

  2. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Advertisers can adjust PPC ads, bids (set bid adjustments), and keywords based on the audience and keywords they are targeting. RLSA uses the same remarketing lists and management as Google Display Network remarketing.

  3. Do the PPC Engines Reward the Right Behaviors?

    Years and years ago, when I was in graduate school, I read an article published in the Academy of Management Journal called "On the folly of rewarding A, while hoping for B". When Google announced enhanced campaigns, they touted the ease of...

  4. Does Your PPC Budget Match Your Conversion Optimization Budget?

    Too many PPC advertisers are perfectly willing to spend tens of thousands of dollars a month on clicks (and may grudgingly pay a percentage of that for management expertise), but can’t bring themselves to “spring” for new landing page designs...

  5. Inside the adCenter Quality Score -- Or Should We Call It Competitive Score?

    That's a valid question, but your account management focus should shift proportionally as adCenter gains search market share. The objective of these scores is to show advertisers where they are falling behind their competitors in relation to...