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Cost Management Google Conversion Optimizer

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  1. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    For the display network, consider testing the Display Campaign Optimizer (DCO). Cost per Conversion (CPA) This will give you the best insights into how your core KPIs such as click-through rate (CTR), conversion rate (CR) and cost per conversion...

  2. PPC Bid Management 101

    Google Conversion Optimizer: If you're looking for a tool to help you manage your bids and you are only using Google, then you might want to consider the Google Conversion Optimizer. PPC BidMax: Formerly Dynamic Bid Maximizer, PPC BidMax is a bid...