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Cost Management Enhanced Cpc

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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    As the PLA marketplace grew, not surprisingly so did the cost per click (CPC) for PLAs. Marin data showed smartphone CPC increased in 2013, but was lower than desktop and tablet costs. In December, Marin research showed smartphone CPC lower than...

  2. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    For example, visitors who reached the shopping cart may be a hotter lead for a conversion than one who only reached the homepage, thus supporting a higher CPC bid. RLSA uses the same remarketing lists and management as Google Display Network...

  3. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Average Cost Per Click (CPC) Alternatively, you can try enhanced CPC bidding (as long as you have conversion tracking installed), which still works on manual bidding but will adjust your Max CPC bid on the chances of the ad converting.