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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Rather, indiscriminate use of vague, high-traffic keywords and overly permissive campaign settings waste money by sending you lots of visitors who are not your prospects. Set up conversion tracking and pause or delete keywords that cost you more...

  2. SEO Is No One-Trick Pony

    Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic Price" metric, showing what it might cost – in AdWords spend – to get what these guys are otherwise getting "for free" via non-paid...

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It also gives details of a specific gift website, Not on the High Street, where traffic has performed the best overall. Christmas is the most profitable time of the year for many industries, and also the most competitive, meaning cost-per-click...

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says it has found that 90 percent of the median advertiser's cost comes from only 9.5 percent of its products. However, it says advertisers often lump high-spend products into bid groups with lower-converting products, leading to bid...