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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It also gives details of a specific gift website, Not on the High Street, where traffic has performed the best overall. Christmas is the most profitable time of the year for many industries, and also the most competitive, meaning cost-per-click...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says it has found that 90 percent of the median advertiser's cost comes from only 9.5 percent of its products. However, it says advertisers often lump high-spend products into bid groups with lower-converting products, leading to bid...

  3. Mobile Advertising Measurement: Winning the Long Game

    The precise definition of "quality user" may vary depending on the purpose of your app, but generally speaking, a user that remains active and engaged with the app over time, contributes to the financial components of the app, and has a relatively...