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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). When an industry can't come to common consensus about what a high-profile term really...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Any deviations from these high standards can cost you more than just negative feedback; processing a return or reshipment does cost some money too. Additionally, high conversion rates on Amazon have a direct correlation to ranking organically in...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Google makes more money from ads with a high probability of being clicked, and that are positioned prominently on SERPs and across the network. Quality Score also has a significant impact on Cost Per Acquisition (or Cost Per Conversion), another...

  4. Improve PPC Performance Now: How to Take Advantage of Seasonality

    The other aspect of seasonality that isn't discussed much is making your PPC campaigns relevant to the season at hand – regardless of whether it is your high or low season. Cost-per-Acquisition: In short, the seasonally relevant ad won the battle...

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Note where there’s high traffic but few conversions, and vice versa, and ask yourself what a 20 percent improvement in either variable would do for conversions overall on your website. Qualaroo is a low-cost survey tool that integrates with your...