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Cost Goods Sold

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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Having employees as your number one cost of goods makes hiring and firing much more important and something you have to get good at managing or else you’ll fail. We brought IndexTools to North America, which eventually was sold to Yahoo in 2008.

  2. Bridging the Cross-Channel Analytics Divide

    At this point, you may be recollecting all those articles about calculating true campaign ROI, or perhaps reminiscing on an old economics class you attended that reviewed concepts such as “cost of goods sold” or “break-even analysis” or “first-in...

  3. How to Use QR Codes for Better Conversion Rates

    Business goal: Sales Conversion challenge: Increase # of products sold Industry: Retail, consumer goods, food, automotive Business goal: Product advocates Conversion challenge: Increase # of Facebook product "Likes" Industry: Retail, consumer...

  4. Security and Responsibility on the Virtual Frontier

    Because the goods are all virtual, this very often comes down to an accusation of intellectual property (IP) theft, which falls under the purview of the DMCA. Virtual goods are trading globally at a rate of billions of dollars a year.

  5. Lies, Damned Lies, and Statistics

    While it remains an important basic measure, it doesn't take into account the marketer's cost of delivering the goods or services sold. Cost per click (CPC) One of the most common errors I see in calculating ROI is when a marketer or their agency...

  6. Link Building with Customers

    Remember once cost of goods is subtracted from the gift certificate it costs far less than $500. Often those referrals are already sold on your product/service. They are the customers who have been with you for years, or perhaps decades.