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  1. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Matching your ad copy and landing pages to the current season is a simple and effective way to boost click-through and conversion rates. Cost-per-Acquisition: In short, the seasonally relevant ad won the battle for click-through rate, conversion...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site’s template. Share your variations, additions, thoughts, questions and general comments about CRO testing...

  3. 4 Critical Elements of a Successful Content Marketing Team

    For a content marketing campaign to be effective, several things must be in alignment. A wider expertise helps them be creative and effective when developing your content plan. A writer that intuitively grasps your brand's voice, but requires a...

  4. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Although SpyFu is helpful for looking at the keywords being bid on and ad copy, you should take the budget and cost data with a grain of salt as it isn’t always 100 percent accurate. Let’s face it, not only is PPC getting more competitive, but the...

  5. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    What Channels are Most Effective for Lead Generation As the cost-per-lead of PPC advertising becomes too high, the agency should introduce the discussion of long-term SEO and content marketing. But for the patient customer, SEO will have rich...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    It is no surprise that the second most expensive device to target is the Apple iPhone and has a cost-per-click of approximately 3.47 Russian Rubles the U.S.equivalent of $11 U.S. The "discount ad" is one of the most effective display ads amongst...

  7. Using the DMAIC Process for SEO Projects

    Furthermore, improved processes often lead to more cost effective processes. Again, you should talk about the COPQ metric and how the problem is affecting the company negatively with a realistic cost that management will take into consideration...

  8. Why Content Marketing is a Definitive Method for Success in 2014

    Creating content that is effective on a mobile device can absolutely increase your chances of success overall; by being represented properly on the devices and platforms that individuals have access to, the better success rate you will have in the...

  9. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    WordStream recommends using all of the AdWords features available to you and use smarter keyword research to help you find better targeted, more cost-effective terms. For example, if a bed and breakfast advertiser wastes 25 percent of its PPC spend...

  10. How to Build Your First Content Marketing Strategy

    What will the total cost be? To better understand how to develop an effective content strategy, it's important to explore what content is. In order for your content strategy to be effective, everything you produce needs to meet these goals.