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  1. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Marketers now leverage the power of schema.org mark ups in a cost effective way to drive higher CTRs and revenue from search engines. The true cost of remaining anonymous, then, might be irrelevance. Over the last 12 months we have witnessed a...

  2. Why Social Media Listening is Important for Brands

    If you're running social media for your business, you must listen to your consumers and respond quickly in order to be fully effective. Integrate with CRM to prove cost savings. Are you missing out on opportunities to increase sales and ROI, or to...

  3. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Of all campaign evaluation metrics, these have tended to be the easiest and most cost-effective to collect from a research standpoint. That said, as digital becomes increasingly effective at demonstrating quantifiable results and as video ad...

  4. The Search Agency Launches Local Search Campaign Management Platform

    The platform is designed for use by marketing agencies, media resellers, franchisors, and other businesses, including online Yellow Pages and directory businesses, allowing them to add search engine marketing to their offerings in a cost-effective...

  5. Where to Start When Considering Managing SEO: In-House, Balanced, Agency

    The small business can take advantage of having SEO in-house which is a cost-effective method of supporting SEO within the organization. Most companies start out only concerned with cost. Yes, cost does weigh in as a factor, but as a starting point...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    How effective were we at coming out ahead? Use Cost-Based Analysis (CBA) – and estimated ROI if needed – during social media tactic planning to: Evaluate and compute estimated benefit and cost values.

  7. Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

    Google Shopping was, on average, 32.77 percent more cost-effective for merchants during Q3 and Q4 2012 than Amazon Product Ads. Google Shopping's shift to paid cost per click (CPC) listings shook the ecommerce world this year, and similarly...

  8. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    The company reached out to these key influencers, inviting them to post a “register now” button on their social profiles, blogs and websites, and offering them lower-cost VIP passes if they shared the event with friends.

  9. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    AdWords for video will show website traffic, number of conversions, cost-per-conversion, and the conversion rate from people who viewed an ad. He filmed and uploaded his first video to YouTube, and now it’s become his most effective form of...