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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    The price of a search ad versus a more traditional method of advertising is much more cost-effective. Another item to consider is cost. Traditionally, the value in search advertising has always been centered on increases in click-through rates and...

  2. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Matching your ad copy and landing pages to the current season is a simple and effective way to boost click-through and conversion rates. Cost-per-Acquisition: In short, the seasonally relevant ad won the battle for click-through rate, conversion...