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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    The price of a search ad versus a more traditional method of advertising is much more cost-effective. Another item to consider is cost. Traditionally, the value in search advertising has always been centered on increases in click-through rates and...

  2. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Matching your ad copy and landing pages to the current season is a simple and effective way to boost click-through and conversion rates. Cost-per-Acquisition: In short, the seasonally relevant ad won the battle for click-through rate, conversion...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site’s template. Share your variations, additions, thoughts, questions and general comments about CRO testing...

  4. 4 Critical Elements of a Successful Content Marketing Team

    For a content marketing campaign to be effective, several things must be in alignment. A wider expertise helps them be creative and effective when developing your content plan. A writer that intuitively grasps your brand's voice, but requires a...

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Although SpyFu is helpful for looking at the keywords being bid on and ad copy, you should take the budget and cost data with a grain of salt as it isn’t always 100 percent accurate. Let’s face it, not only is PPC getting more competitive, but the...

  6. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    What Channels are Most Effective for Lead Generation As the cost-per-lead of PPC advertising becomes too high, the agency should introduce the discussion of long-term SEO and content marketing. But for the patient customer, SEO will have rich...