Not only is acquisition cost and conversion friction lower, but the investment in a higher quality Fan base will reap rewards down the line, and this is true for both lower-cost and higher-cost consumer brands.
Marketers now leverage the power of schema.org mark ups in a cost effective way to drive higher CTRs and revenue from search engines. The true cost of remaining anonymous, then, might be irrelevance. Over the last 12 months we have witnessed a...
If you're running social media for your business, you must listen to your consumers and respond quickly in order to be fully effective. Integrate with CRM to prove cost savings. Are you missing out on opportunities to increase sales and ROI, or to...
Publishers are looking for ways to scale their content and revenue in a cost-effective manner. It's similar to PageRank in the amount of misconceptions that are beginning to swirl around the buzzword.
Of all campaign evaluation metrics, these have tended to be the easiest and most cost-effective to collect from a research standpoint. That said, as digital becomes increasingly effective at demonstrating quantifiable results and as video ad...
Low cost for you and your client. Speakers Erin Everhart (@erinever), director of web marketing, 352 Media Group, and Jo Turnbull (@SEOJoBlogs), founder, SEO Jo Blogs, explained how to build a relationship versus a link and broke down case studies...
The platform is designed for use by marketing agencies, media resellers, franchisors, and other businesses, including online Yellow Pages and directory businesses, allowing them to add search engine marketing to their offerings in a cost-effective...
Spyfu is a lower cost alternative for keyword-specific competitive data and Compete and/or Quantcast can also be effective for free traffic estimates and demographic overviews as well. Content marketing is a critical component of effective B2B...
The small business can take advantage of having SEO in-house which is a cost-effective method of supporting SEO within the organization. Most companies start out only concerned with cost. Yes, cost does weigh in as a factor, but as a starting point...
Certainly that can be very effective; there is no discounting the absolute importance of this data. After all, testing is expensive, costing you not just media dollars but with an opportunity cost as well.
How effective were we at coming out ahead? Use Cost-Based Analysis (CBA) – and estimated ROI if needed – during social media tactic planning to: Evaluate and compute estimated benefit and cost values.
Google Shopping was, on average, 32.77 percent more cost-effective for merchants during Q3 and Q4 2012 than Amazon Product Ads. Google Shopping's shift to paid cost per click (CPC) listings shook the ecommerce world this year, and similarly...
The company reached out to these key influencers, inviting them to post a “register now” button on their social profiles, blogs and websites, and offering them lower-cost VIP passes if they shared the event with friends.
If the new beta feature is effective, brands will be gaining a unique insight and direct connection with Facebook users who are more likely to become customers. What we're seeing is that advertisers are gaining new customers through it, but they're...
But what about sites that host hundreds or thousands of pages, where evaluating every page by hand isn’t even remotely practical or cost-effective? Despite what the critics say, this method works really and you can find some excellent, cost...
AdWords for video will show website traffic, number of conversions, cost-per-conversion, and the conversion rate from people who viewed an ad. He filmed and uploaded his first video to YouTube, and now it’s become his most effective form of...
Building on the foundation of the basic methods for managing PPC bids, these advanced methods up the ante – and your ability to make effective changes. Let Google automatically adjust keyword bids to hit a target or maximum cost-per-acquisition.
Local information and deals will also be a critical must-have factor for effective mobile ad strategies. Considering Mobile Device User Differences Key to Effective Targeting Ignoring this fact can cost marketers millions in missed opportunities.
A high quality, professionally designed website is likely to be much more effective at converting visitors into leads and sales, than a low quality site. Cheap hosting can cost you in the form of better rankings and new customers, so a quality...
And as 68 percent of CMOs suggest that they are shifting more spend to content-led initiatives in 2013 there is clearly a need to measure how effective that budget will be. What may that additional earned "traffic" have cost you as paid traffic?
