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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Two metrics ultimately define your marketing success: the cost to deliver visitors to your website, or cost per click (CPC), and your conversion rate. Improving these metrics will obviously improve sales, cost per acquisition, cost per lead, and...

  2. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    This hybrid approach is something brands may choose to create a unique experience for their most important landing pages where they are trying to drive conversions. Why? This is a result of incorrectly implemented mobile solutions, BrightEdge says...

  3. Mobile Advertising Measurement: Winning the Long Game

    In this example, the advertiser could compensate advertising partners each time an event happens rather than the more typical cost per install campaign. It's important to note that the goal is to drive quality users, not just installs.

  4. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    If you're looking to drive sales at the lowest possible cost per conversion, don’t get distracted by your impression share or average position. Let that business objective drive your decisions. Last month I posted an article that looked at the...

  5. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    When it came to cost-per-click (CPC) data, Kenshoo said "motivated and engaged searchers within subcategories such as air travel and last-minute travel drive lower CPCs and higher CTRs than most other travel subcategories.

  6. The Smart Way to Optimize Your Amazon Sales Strategy

    Any deviations from these high standards can cost you more than just negative feedback; processing a return or reshipment does cost some money too. Now that your product listing page is well set up it’s time to up the ante and drive a lot of...

  7. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales. Cost per acquisition of $4. This week, Twitter share another one of those stories.