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  1. Introducing the Local Marketing Adoption Curve

    By taking a phased crawl, walk, run approach to building a comprehensive, cross-functional local marketing program, brands can be more visible, relevant, and engaging in the eyes of their consumers and, ultimately, drive customer acquisition...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Cost per acquisition Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

  3. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Sometimes, cost per customer acquisition is the measure. Many SMM efforts lend themselves to brand building, community building, and customer service. Building a brand and improving your customer service may not show up directly in your analytics...

  4. Win Earned, Owned and Even ‘Paid’ Links With Content

    Perhaps the key KPI should be reach and an improvement in returning visitors over time as this suggests an improving’ lifetime value’ to your brand and with it lower cost per acquisition. Audiencewise also has a tool to help you understand who has...