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Cost Customer Acquisition

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  1. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Sometimes, cost per customer acquisition is the measure. Many SMM efforts lend themselves to brand building, community building, and customer service. Building a brand and improving your customer service may not show up directly in your analytics...

  2. Protecting Your Online Brand – Don’t Forget Your Nicknames

    Thus, this form of customer acquisition is still a huge opportunity to make a good first impression. What's more, not owning your key online domains allows online imposters to more convincingly pose as your brand online; and their activities could...

  3. Win Earned, Owned and Even ‘Paid’ Links With Content

    Perhaps the key KPI should be reach and an improvement in returning visitors over time as this suggests an improving’ lifetime value’ to your brand and with it lower cost per acquisition. Audiencewise also has a tool to help you understand who has...

  4. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    To bring in a new subscriber who doesn’t have to buy anything, and opts to watch the entire lesson for just a few pennies – that’s an amazingly low cost of acquisition. Being so tuned in to customer demand via search helps her build community and...