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Cost Benefit Analysis

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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Note: An ROI of 1 or 100% implies you'd get back what you put into it, while CBA, also sometimes known as Cost-Benefit Analysis, has a $0 "break even" point. Evaluate and compute estimated benefit and cost values.

  2. Big Data: An Introduction for Search Marketers

    Traditional SaaS still doesn’t connect the cost to the benefit. The largest paid search marketers have agencies and developers create proprietary bidding management and performance analysis applications in order to maximize their return on investment.