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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    They stated, whether you are a beginner or an advanced PPC professional, it’s time to think about the evolution of your accounts. Reviewing all that was covered during this session, you should have a firm foundation to expand and refine existing...

  2. 26 Free Must-Have Tools for PPC Success

    FTP for Google Merchant accounts A few of us old-timers remember life before AdWords Editor. AdWords Editor The AdWords and Bing interfaces only go so far. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for...

  3. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    If you are managing multiple accounts and adding new campaigns on a frequent basis, it can sometimes be difficult to keep track of what to optimize. This tool can help identity those areas, and assist you in ensuring your accounts function at their...

  4. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    That's according to a new analysis of 500 small and medium business Google AdWords accounts. The study found that over 25 percent of accounts send all of their PPC traffic to the same landing page, while 20 percent sent ad traffic directly to their...

  5. The Search Agency Launches Local Search Campaign Management Platform

    The platform also allows for automated account setup, while bid and budget management tools manage large numbers of accounts. AdMax Local pre-compiles AdWords and adCenter keyword groups, and then it checks spending and response in the particular...