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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Christmas is the most profitable time of the year for many industries, and also the most competitive, meaning cost-per-click tends to rise. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened the doors to its...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says it has found that 90 percent of the median advertiser's cost comes from only 9.5 percent of its products. Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it says...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and the conversion rate of visitors to calls. Are you using call-tracking software? More than 70 percent of mobile searchers use...