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  1. Writing Your Way to the Top of Search and Social Results

    Tip: Free can cost you if the information is outdated! Search and social media writing - we’ve come a long way in the past 10 years. Hiring nameless, faceless, anonymous writers from underground sources at $25 a pop is so yesterday.

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Many publishers charge per impression (typically a CPM, or cost-per-thousand impressions). User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a giant invitation to the mighty Panda.

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Ultimately, this lack of tracking cost me thousands of dollars in profit. Having employees as your number one cost of goods makes hiring and firing much more important and something you have to get good at managing or else you’ll fail.

  4. Introducing the Local Marketing Adoption Curve

    The outcome of the run stage is increased lead volume and a lower blended cost per lead. Today, marketers must ensure their brands are visible where and when their customers are looking for them - locally, nationally, and globally - as well as...

  5. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Set up conversion tracking and pause or delete keywords that cost you more than they make in profits. When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords?

  6. SEO Is No One-Trick Pony

    Put all of this together in a spreadsheet and analyze the opportunity (and the opportunity cost/work) to get a sense for what the project is going to look like. Enter in some competitor domains and see how much traction they have in Google (SEM...

  7. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Christmas is the most profitable time of the year for many industries, and also the most competitive, meaning cost-per-click tends to rise. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened the doors to its...