Gently explain to them why they're wrong, and what the opportunity cost is of not actually doing something beneficial to the site. Management needs to be aware of the opportunity cost, they need to know what they're losing out on by not doing...
For example, one customer doubled the percentage of viewable ads bought in the exchange from 35 percent to 70 percent using its Ad Viewability solution -- but it only cost them 10 percent more. Google’s Active View viewability measurement solution...
It helps build reach beyond what TV can cost-effectively achieve alone among prized demographic segments. The upcoming Digital Upfronts (a.k.a. NewFronts") have been dominating my conversations as of late, with a lot of it revolving around a single...
Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. Q1 2012; cost-per-click decreased 7 percent vs. Facebook tests Graph Search ads and debuts CPA bidding.
In many cases, this penalty levied by Google has cost them large amounts of money and has taken up valuable time. If your website has received a manual penalty notice from Google, then your first step is to repair the site so it complies with...
The Google Affiliate Network let advertisers buy and track affiliate ads on a cost-per-conversion basis. The closure of Google Affiliate Network (GAN) will create a lot of work for affiliate marketers.
You can change content as often as you like, at one fixed cost per month. SEW spoke with BOTW president and founder Greg Harnett about his company’s upcoming birthday, how the industry has evolved since its founding, and where BOTW is going.
The first VCR was introduced in 1956 – the Ampex VRX-1000 – but at a cost $50,000, only large TV stations could afford it. Ever been watching a HD YouTube video and wondered what it would look like in crappy VHS quality?
Account Manager: Because up until now we didn't have enough clients to justify the cost of a software solution. Basically, this mantra forces you to ask yourself if you've prepared your team well enough to keep everything running smoothly even when...
The true cost of remaining anonymous, then, might be irrelevance. Dear site owner or webmaster of http://www.example.com/, We received a request from a site owner to reconsider http://www.example.com/ for compliance with Google's Webmaster Guidelines.
These resources can pack your whole team with new insights for a much more reasonable cost. The temperatures are rising, the birds are singing and if you look hard enough you can see the buds on the trees.
How can we justify the total cost of ownership when we already pay for an analytics solution as well? My last article provided the top five arguments for implementing a tag management solution. By now you might even be sold on implementing one in...
Updates put a bigger focus on specific advertising goals and shows "cost per conversion" and "conversion value. Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns.
Upon first glance, the lower cost and higher conversion rate might convince some to invest solely in branded traffic. You could have engage with them through lower-cost options like email campaigns or promotions.
How do the two engines compare on click-through rate (CTR) and cost per click (CPC)? Every search marketer knows Google dominates in U.S.search volume, handling two-thirds of all search queries. And yet, less is known about the entity that...
Low cost for you and your client. Do you get queasy at the thought of the term "link building"? Well, maybe you're thinking about link building the wrong way. Try thinking about link building as a way to build value and loyalty with people in your...
You can still use this banner art not just for branding, but to also include specific calls to action and feature any special promotions, in order to optimize your advertising spend – since there is no cost for clicks on this banner.
It'll cost you $5. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new technologies that never seem to quite make it past April 2.
To be even more accurate, calculate costs of SEO that impact other roles and outcomes (cost of talent, crossover of data utilized for Paid search, programming, design, etc.which expand the perceived value of investments made in natural search to...
Over the next 3 months the average cost-per-action (Like) remained at $1.59. That first month, the cost-per-action (Like) dropped to $1.95. One is regarding a campaign targeting page likes and how Optimized CPM helped to reduce the cost-per-action.
