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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Even if you've decided to "go mobile," you may be losing an average of 68 percent of smartphone traffic. Why? This is a result of incorrectly implemented mobile solutions, BrightEdge says, and new data coming from the company shows that 27 percent...

  2. Mobile Advertising Measurement: Winning the Long Game

    In this example, the advertiser could compensate advertising partners each time an event happens rather than the more typical cost per install campaign. Advertising is a fundamental component of most mobile marketing campaigns, from just launched...

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    The true cost of remaining anonymous, then, might be irrelevance. YouTube is having difficulty getting independent music labels to sign on to its new service due to "highly unfavorable and non-negotiable terms," The Guardian reported.

  4. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Another item to consider is cost. The price of a search ad versus a more traditional method of advertising is much more cost-effective. Traditionally, the value in search advertising has always been centered on increases in click-through rates and...

  5. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    If you're looking to drive sales at the lowest possible cost per conversion, don’t get distracted by your impression share or average position. Last month I posted an article that looked at the relationship between click-through rates and average...

  6. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    For the advertiser, that means a better click-through rate (CTR), more site traffic (often at a lower cost per click), and presumably more sales. Ask many search marketers what their number one goal is and they'll probably tell you it's to appear...

  7. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Those keywords averaged a 4.18 percent click-through rate at an average cost per click of $0.86, AdGooroo reported. Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S.travel advertising, which...

  8. 5 Fast Facts about the EU's Privacy Ruling on Google

    Its impact represents a significant cost to Google Let's dive into the facts. If requested, Google must remove 'inadequate, irrelevant or no longer relevant' search results. This case began in 2010 when a Spaniard named Mario Costeja González asked...

  9. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    When it came to cost-per-click (CPC) data, Kenshoo said "motivated and engaged searchers within subcategories such as air travel and last-minute travel drive lower CPCs and higher CTRs than most other travel subcategories.