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Correlations

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  1. Can Google Correlate Be Used as a PPC Tool?

    Google have released a tool that lets us investigate and compare correlations of search volumes across different terms over time. So if you say “Show me the top correlated keywords to ‘boots’” Google will give you a list of tens, even hundreds of...

  2. Is Social Conversation The Future Of Polls And Surveys ? [Study]

    Carnegie Mellon University researchers demonstrated how Tweets ("Twitter data" as they call them) replicate opinion estimation for two major U.S.indicators, with some correlations "as high as 80%", suggesting that readily available texts from...

  3. Tightly-Themed Ad Groups: The PPC Pro Advantage

    After the ad group has run for a while and accumulated enough data to identify the most frequently-used search terms, we have the option of revisiting the keyword list and splitting the ad group into two or more smaller ones with tighter...