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Correlations

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  1. Can Google Correlate Be Used as a PPC Tool?

    Google have released a tool that lets us investigate and compare correlations of search volumes across different terms over time. So if you say “Show me the top correlated keywords to ‘boots’” Google will give you a list of tens, even hundreds of...

  2. Is Social Conversation The Future Of Polls And Surveys ? [Study]

    Carnegie Mellon University researchers demonstrated how Tweets ("Twitter data" as they call them) replicate opinion estimation for two major U.S.indicators, with some correlations "as high as 80%", suggesting that readily available texts from...