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Correlation Not Causation

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  1. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    There was an SEO that said "OK, we see a lot of links on Facebook and those are the pages that rank well," but that's correlation, that's not causation. While some SEO professionals focus on social media for the rankings potential, others strictly...

  2. Dissecting Moz's 2013 Search Engine Ranking Factors

    Correlation is not causation but it sure is a hint. Now to be fair, the report, and every mention of it, is quite clear on the fact that what it calls out is simply correlation. The report was apparently compiled in two phases: a survey of 129 SEOs...

  3. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    Looking for relationships – correlation and causation – between the locations on the SERP, organic ranking for that query, conversions and revenue can be quite revealing. Not only is the sheer volume of visitors huge, but those eyeballs were often...

  4. Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

    Causation vs. One of the ways to prove causation is to try to eliminate the variable that you suspect is causing the phenomenon. Correlation Mixing the cause of a phenomenon with correlation. You might find a high positive correlation between high...