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Correlation

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  1. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    The data showed the high correlation between a top positions and having a high click-through rate. Conversion Rate and Position do Have a Correlation Last month I posted an article that looked at the relationship between click-through rates and...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Is there a correlation between years experience, promotions, and pay raises? Where do we get our data? And, "How do we further our marketing careers? The survey report, released this week, touches on questions in several areas such as rank, content...

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    Additionally, high conversion rates on Amazon have a direct correlation to ranking organically in Amazon searches, so paying attention to providing a positive customer experience is very important. The giant in online retail, Amazon is a great...

  4. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    In 2012 Moz found a clear correlation between content length and links for their blog posts: If you aren't upping your content game in a big way this year, you're going to struggle. A lot. With big brands going all-in with content marketing, the...

  5. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    There was an SEO that said "OK, we see a lot of links on Facebook and those are the pages that rank well," but that's correlation, that's not causation. While some SEO professionals focus on social media for the rankings potential, others strictly...

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event marketing. B2B marketers realize that they need to consistently reach their target audience to successfully close business.

  7. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    There are studies abound that validate this correlation and even more controversy surrounding it. Earn the awareness, respect, and trust of those who might buy. That's according to Rand Fishkin, the CEO of Moz, who also co-authored "The Art of SEO...