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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The organization thought it would be useful to give site visitors some visual distinction as to what requires registration. All in all, once you’ve "wired up" your digital landscape and are collecting the data, the correct model or models will be...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    A robots.txt is used to stop a page or part of a site from being crawled and indexed, but not the URL(s) itself. So site owners wind up with this listing in Google's search results: Erroneously, webmasters and site owners will add pages and folders...

  3. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    One effective method to determine the accuracy of a site's design is to conduct a knowledge gap analysis. A task analysis forces you to take that objective step back and analyze your user's tasks from a different, innovative perspective, unfettered...

  4. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    Initially, Turkish internet service providers (ISPs) were simply redirecting traffic to a government webpage by forcing the DNS servers, which send to the correct IP addresses for the site they are trying to access, to redirect away from Twitter's...

  5. Matt Cutts: Bad Grammar in Comments Isn't a Negative Google Ranking Factor

    All spam comments should be removed from any website for SEO reasons as well as just overall site quality and user experience. Part of that naturally is ensuring that your content has good readability, is somewhat grammatically correct, and gives...