But come on.if Google Analytics can give you all the information on a signed-out user that visited your site, do you really think they can't put that same information to use for their purposes? Only a handful of people really know if it's close to...
Page the URL links to on your site. Grab a list of the linked-to pages on your site and compare the list of deep page links to the list of links to the home page. For example, one of the last profiles I looked at was a U.S.site that shipped its...
A penalty is a manual action taken against a site. If Portent's findings are correct, then Google is likely becoming more confident with the accuracy of its Penguin algorithm in terms of minimizing false positives.
Facebook declined to name specific brands in its early results for lookalike audiences, but Diana said that a travel site is reporting a 70 percent reduction in CPA while a shopping site is reporting a 56 percent reduction in CPA and a 94 percent...
Beginning in the middle of 2012, retargeting lists could be created in Google Analytics with precise granularity, not only based on visits, but also based on any combination of segments that could represent a user’s behavior on the site.
Nothing bugs the spam team more than a reconsideration request that simply says, “My site now adheres to the guidelines. Panic causes people to do stupid things – like filing a reconsideration request before taking any meaningful action to correct...
A survey by mobile and web performance management firm Keynote Systems Inc.found that 64 percent of smartphone users in the U.S.wanted a site to load within four seconds, with 16 percent of respondents saying they would not return or wait for a...
Oftentimes if a new code has to be placed on an advertiser's site or there are codes that aren't working, web development tools help marketers troubleshoot these issues. Some tools help you measure on-site engagement, some help you create a...
You have a completely alternate version of your site translated in a different language. This gets a bit difficult to wrap your head around because websites can be both multilingual and multi-regional, for example you could have a soccer (futbol...
In Google, select the first site and go to >Health on the left menu, then >Crawl Errors. Use a tool like Screaming Frog SEO Spider to spider the site and identify redirects. Having errors on your site won’t directly hurt your SEO but there will be...
While most recent articles focus more on how to prevent your site from being associated with bad neighborhoods, trying to associate your site with good neighborhoods is still considered a best practice.
When auditing websites, it’s smart to run through a site with JavaScript turned off. Note, this will not check to see if the site is being formatted for mobile or tablet visitors. Again, SEO tools and plugins alone cannot effectively audit a site...
Amazon.com remained the top visited retail site on Cyber Monday while Walmart received the second most visits. BestBuy was the third most visited site with Target and JCPenney rounding out the top five.
Updates: It’s generally much faster and easier to get updates done on specific landing pages versus having the same updates accomplished on internal site pages – and especially the homepage. It’s almost always the top left corner of the site.
While you’re reviewing your content, create an inventory of your site. Keeping everything, especially if you’re using different platforms for your blog and your main site, in an archive or spreadsheet can help you organize and build on your current...
The team’s foray into TrueView in-stream, in particular, really paid off, as it drove over 3,000 click-throughs to Clayton Homes’ website, which in turn led to 1,000 lead form completions on that site, over a period of only five weeks.
If you don’t use WordPress, you can use a tool to mark up the data and add it to your site. Keep in mind that each will likely require some special formatting tweaks depending upon how your site's coding handles the data.
If you’d like to know how much content you – or your competitor – has around a specific topic/keyword, you can perform a “allintext:keyword site:www.example.com” search in Google to see what’s indexed.
You'll then copy and paste the coding into your site. You're likely going to share your address in the footer or sidebar of your site, as well as on the about and/or contact us pages. When we're done, you'll have a set of code that you can remove...
SEW spoke to Avinoam Zelenko, Product Owner of Keyword Lift and Analytics Driven Engagement at LivePerson, who explained that although this latest product is focused on paid search traffic, the software does not manipulate keyword bids (or change...
