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  1. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    But come on.if Google Analytics can give you all the information on a signed-out user that visited your site, do you really think they can't put that same information to use for their purposes? Only a handful of people really know if it's close to...

  2. The Bra Tree – A New Way Of Thinking About Evergreen Content

    While you’re reviewing your content, create an inventory of your site. Keeping everything, especially if you’re using different platforms for your blog and your main site, in an archive or spreadsheet can help you organize and build on your current...

  3. Structured Data First Steps: Adding Schema Location Markup to Your Website

    You'll then copy and paste the coding into your site. You're likely going to share your address in the footer or sidebar of your site, as well as on the about and/or contact us pages. When we're done, you'll have a set of code that you can remove...

  4. LivePerson Says Bouncing is Single Worst Action a User Can Take

    SEW spoke to Avinoam Zelenko, Product Owner of Keyword Lift and Analytics Driven Engagement at LivePerson, who explained that although this latest product is focused on paid search traffic, the software does not manipulate keyword bids (or change...