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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    SEO/Site Architecture From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Does corporate have access to dashboards and reporting? Does [VENDOR NAME] provide various permission levels for different users to...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their small network of underpowered web servers. Working with the PR and creative teams, she put up a quick landing page on the site...

  3. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Make sure you follow best practices as set out by Google, and that you meet all the specific things that Google is explicitly having their quality raters look for when dealing with a site that should held to higher quality than other web pages.

  4. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    If you remove a hate site from the search results, it's still on the web. We try to balance what our users search for and what's on web, but not offend users. The web is the sum of human knowledge and experience.

  5. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    This code then delivering a payload that would infect your users or maybe turn your site into a zombie? See if you can pull in a simple hello world JavaScript file into an ad on your site or run the JavaScript in the ad itself.

  6. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Earlier this year Durex decided to offer a new service where their condoms would be sent directly to couples in need in cities across the world, either on the web or using an app. If the voting was taking place on their site, and they had the...

  7. SEO Into 2014: The Irreversible Changes in Google's Products

    Organic search optimization remains the ultimate answer to secure online revenue, broadcast brand positioning and improve discoverability on the web. It is heading in a direction where these “dozens of signals” no longer impact some precise query...

  8. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    The keyword field influences the search results because there is far less text to indicate relevance of an app than there is for a traditional web page. Getting your site crawled. The title of the app determines the URL and title tag of the web...