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  1. 4 Critical Elements of a Successful Content Marketing Team

    Ideally, your expertise covers a range of channels from SEO to social media, video, audio, and visual channels. On the corporate or agency side, the following descriptions can serve as food for thought in terms of what traits are important for...

  2. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    To learn more about exactly what the quality raters do, Google released the above video last year discussing specifically what the quality raters do and don't do in the capacity of their jobs. Do keep in mind though that this video was released 18...

  3. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    billion will be spent on content marketing, video marketing, and social media in 2013. According to a recent UMass Dartmouth study, there are more Fortune 500 companies blogging than ever with (34 percent) having corporate blogs showing the largest...

  4. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Use images and video to increase pageviews and attention. Embed video and multimedia. Less than 15 percent of press releases in corporate newsrooms and posted on the wire services are optimized for search, according to a PressFeed Online Newsroom...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Aid Conversion (Social Proof), Reduce Video Costs user-generated brand videos X _____% brand-produced video quality X $_____ equivalent brand-produced video total cost ___________________________________ = $ Video Value