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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Working with the PR and creative teams, she put up a quick landing page on the site where they could acknowledge the situation and answer questions. Make yourself available: Don't make consumers come to your site to contact you.

  2. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Ensure the your website has a way for visitors to find out more information about how to get in touch with someone from the website, whether it's a "contact us" page, an "about us" page, or (in the case of a parent company) a link to a corporate...

  3. Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study]

    What MathSight claimed to find was that Penguin 2.0 was really about "low readability" levels of content on a site, and stated that its research was able to uncover with a 95 percent statistical confidence that Penguin targeted factors that include:

  4. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    If you remove a hate site from the search results, it's still on the web. If you remove a hate site with an algorithm, then what happens to the anti-hate sites, because most of these sites share much of the same language as the hate sites.

  5. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Now you may be thinking ok, but that is on their site. Using the ad networks could that not just have downloaded code into your site, while evading the entire malware scan? See if you can pull in a simple hello world JavaScript file into an ad on...

  6. Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews

    He told us if we were so good we should drop the complete Ripoff Report site from Google! You get links to your main site and social media sites, which are dofollow from a PR6 site. The listing does not allow noindex tags, which means it may show...

  7. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    If the voting was taking place on their site, and they had the development resources, then implementing a filter of some kind, to not show any suggestions with "Hitler" or other words that had no place in the crowdsourcing, would also have been a...

  8. SEO Into 2014: The Irreversible Changes in Google's Products

    We can slowly see how Google's “most comprehensive data set of local businesses” can begin to map out entire experiences – not limited to SERP results, the majority of which are paid for, the remainder of which are a consequence of on- and off...