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  1. 4 Critical Elements of a Successful Content Marketing Team

    Content strategy can be used to achieve a number of different marketing objectives, from lead generation to building brand visibility. Here's a closer look at the different functions and roles within a content marketing project, and who you need to...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Maybe get real teen girls to tell their story of why they're happy with who they...

  3. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles/posts/videos created that meet stringent editorial criteria while serving a purpose for the brand - is still very early in the game," said Amy Vernon...

  4. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    However, I still thought it was a good part of a large organic link building strategy until the new guideline changes. Use press releases as part of your link building strategy. The press release lifeline streams through the veins of search engines...

  5. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    For B2B social media marketing to be a true part of the marketing strategy, qualitative data must be measured and reflected in a way that drives business. Combined, the three of us have 30 years of experience in social media marketing in the B2B...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high-level social media strategy that aligns with business goals. Measuring social media ROI can be a daunting task, but not...