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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Bringing all the necessary team members together to execute an initial campaign can be quite challenging, but once the company gets into a regular cadence of these content marketing initiatives, the rewards can go far beyond SEO and link-building.

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    I don't mean the traditional marketing optimization tactics of A/B testing changing buttons or buyer flows but they optimize operations, marketing.finance, etc. Corporate Agility Back in 2004, we knew that Amazon.com was already doing more than 200...

  3. 4 Critical Elements of a Successful Content Marketing Team

    As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant challenge has quickly become apparent: Finding the right talent to comprise a team that can run a successful content...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. I've been thinking about our marketing campaign, and here it is!

  5. Adobe Adds Cloud-Based Mobile Services

    Hot on the heels of releasing six major features to Adobe Analytics, Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service launched today and is fully integrated with both Adobe Analytics and Adobe Target...