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  1. 4 Critical Elements of a Successful Content Marketing Team

    Writers with this background tend to have the versatility and speed that's often required with content development. On the corporate or agency side, the following descriptions can serve as food for thought in terms of what traits are important for...

  2. Adobe Adds Cloud-Based Mobile Services

    The new cloud-based mobile services provides a Mobile Services Software Development Kit (SDK) to help app developers integrate analytics collection into their apps. Mobile marketers can also use the service across digital magazine, newspaper and...

  3. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    If the voting was taking place on their site, and they had the development resources, then implementing a filter of some kind, to not show any suggestions with "Hitler" or other words that had no place in the crowdsourcing, would also have been a...

  4. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Developing apps require different skills than traditional website development. The app should also have a page on your corporate website for cross-promotion and linking. Mobile app creation forces marketers to understand the limitations of...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Product Development We're estimating numbers to help justify and compare options for economical use of corporate function budgets. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research...

  6. Where Should In-House SEO Reside?

    The inclusion of SEO here is flawed in so many ways in my opinion as they would be cut off from the main functions like marketing, development, and other teams. A couple of things determine these decisions as to where SEOs reside: One is budget for...

  7. Are You Competing with Your Own Business Identity?

    As a result, the subtleties that individual ad media used in their formerly isolated ad content development are now having a negative and confusing impact across multiple platforms where this information now exists in a shared environment.

  8. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    We can't let poorly thought out laws get in the way of the internet's development. In what is quite possibly the most unintentionally ironic temper tantrum to come out of the SOPA debate to date, Dodd continues to obfuscate the facts and rails on...