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Corporate Culture

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  1. Google’s Legalize Love Campaign Pressures Governments on Gay Rights

    It’s a natural cause for the tech company, which has historically promoted an open, accepting culture in their own offices worldwide. In their corporate description of the program, Google says: For a corporate leader in LGBT rights, this wasn’t a...

  2. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    I want to disconnect myself from this flabby consumer culture, not feed it. I feel like a corporate tool, and besides, they’ve got too much padding and support and are screwing up my natural gait. Rowling created to share her copious back story to...

  3. 3 Ways To Loop In-House SEO Strategies Into the Enterprise Agenda

    Even though meetings are an integral part of corporate culture, some of the best ways to loop SEO in is informally. In-house SEO can seem daunting at times, but being patient and making the right moves can help create a unique SEO culture change.

  4. 4 Tips for Rewarding, Promoting, Retaining Millennial Search Practitioners

    Culture (Working Conditions) We in the digital agency world are typically pretty good about this, but still there are times when we can forget to put culture first. The best places to work are those where the staff owns the culture.

  5. 2010 Search Predictions: The Experts Weigh In

    In terms of corporate culture, it makes sense for Google to identify itself as a software company to help ensure focus and a proper product roadmap. John Battelle - Google will make a corporate decision to become seen as a software brand rather...