For businesses that have moved their core communications off of blogs and onto social media, you're missing huge opportunities. While your corporate website should be geared towards getting visitors into the conversion funnel, on your blog you have...
One mentor was very special to Christina Zila, Director of Communications at Textbroker. Today Boardroom Communications is rated on of the top PR agencies in Florida. Julie inspired me to see how rewarding it is to own a business and that it is...
Communications We're estimating numbers to help justify and compare options for economical use of corporate function budgets. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research...
The issue that most SEO's face is most of the time their PR or Corporate Communications folks have not fully bought into the idea of optimizing their online news. Since the early website days of the roaring 1990s, the “news” section has been part...
PR or corporate communications can be bit stiff when it comes to time sensitive news releases as they are working under tight deadlines. In 2013, it's time to integrate yourself with your corporate communications and start optimizing and working...
Sales professionals at all levels will need to take the LinkedIn conversation to targeted e-mail communications, coffee meetings, and local networking events to have any chance at “closing the deal. Because LinkedIn serves business professionals...
Now, I don’t work in traditional advertising and I’m not a creative, but over the years, I’ve found that you can take Lois' words and extrapolate them to make sense for the wider communications field.
At Glimpse, a new social shopping app by TheFind.com, they see things differently – and that’s the key to the next generation of F-commerce, says Director of Corporate Communications Usher Liebermann.
Usher Lieberman, Director of Corporate Communications at The Find, concludes from the research that the leading companies (among the top 100) are showing signs of shifting towards buttons that indicate a stronger degree of social preference.
Corporate Communications Many companies still view website as a communications platform hence the corporate communications team end up with website responsibility. A couple of things determine these decisions as to where SEOs reside: One is budget...
Rachel Whetstone, SVP of Communications and Policy, said in a statement sent to Search Engine Watch: Authored by Dean Hachamovitch, IE Corporate Vice President, Microsoft’s post goes on to tell users how their browser settings woes can be solved:
For a more complete timeline of Communications, Privacy and Internet Law, see SOPA on Miso Susanowa’s blog. In part, their open letter to Congress, one of the most succinct and informed anti-SOPA communications, states:
EW: Most likely someone from the public relations or corporate communications department, with a bit of input from the SEO team. I've been learning from him since I started in the SEO industry back in 2001, and continue learning from him to this...
Engage" was aimed at the social strategist, marketing and communications team, and progressive management teams that were ready to… just as the title instructs, engage. And, when you really think about it, there’s very little that’s truly social in...
Company category (marketing): Individuals who work for companies in North America who are in the industries of Marketing and Advertising, Market Research, Publications and Communications, and who are between the ages of 25 and 54.
This group will almost entirely train the entire organization but notable among them are the IT group, development group, copywriters, corporate communications, design group, project/product managers, and so on.
Earlier in the week it was noted on twitter (I got it about four retweets in, so I have no idea where it originated) that the Lab had posted a job opening for a Global Communications Director. Manage corporate blogging and Twitter social media...
Such communications can be really useful, good for your search engine optimization (SEO), your corporate visibility, and your reputation. It's a fairly funny (if slightly cruel) deconstruction of an applicant's cover letter to Ragan, a U.S...
The Rutgers Mini MBA certificate program is designed for executives or teams of professionals who work in marketing, advertising, public relations, branding, communications, strategy and sales. The Rutgers Mini MBA Program may qualify for corporate...
So, note to marketing executives: Ask your corporate communications director or public relations firm to show you their A-list of media contacts. There's an old adage that recommends that you "fish where the fish are.
