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Corporate Branding

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  1. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    The rules of branding and promotion may have changed in the 2000s, but they changed across the board for all of us. Employees need personal branding just as much as entrepreneurs do. It doesn't matter if you're fresh out of college looking for your...

  2. SEO Into 2014: The Irreversible Changes in Google's Products

    And further, which tools or practices can we utilize to capture that sweet spot which drives traffic and engagement, branding, and customer loyalty? Our intentions are to support the underdogs in the face of corporate competitors – and oppositely...

  3. The Bra Tree – A New Way Of Thinking About Evergreen Content

    Review corporate branding or style guides first. Check your current content for items that don’t fit the branding guide – even pages like privacy and shipping policies. No branding guide? Suddenly, your boring evergreen content becomes an active...

  4. 5 Facebook Timeline Brand Page User Insights and Tips for Marketers [Study]

    You’re going to have to work really hard to convey a message in this space; it may be more sensible to use cover image space for branding and leave the promotion and calls to action for the content section of the Timeline.

  5. Mobile Marketing Session at SES New York and Mini MBA Program at Rutgers

    The Rutgers Mini MBA certificate program is designed for executives or teams of professionals who work in marketing, advertising, public relations, branding, communications, strategy and sales. The Rutgers Mini MBA Program may qualify for corporate...

  6. Is Being nonPC The New PR Method? Ask Pepsi and Yahoo

    Ok so Pepsi is getting grief about its iPhone app for helping men pick up women and Yahoo is apologizing for the lap dances given at their oPEN Hack Day in Taiwan, but do the two reflect a new non 'Politically Correct' approach to pr and branding?

  7. Generating Revenue From Outsourced Local Search

    David Dague sets the strategic branding and go-to-market strategies for Localeze and oversees its day-to-day corporate and product marketing initiatives. In an average month, more than 25 million consumers visit Weather.com for weather updates...

  8. Microsoft and comScore Partner Up to Develop Online Branding Measurement Tool

    The perception that traditional branding metrics are not possible or meaningful for digital media is misguided," said Scott Howe, corporate vice president of the Advertiser and Publisher Solutions group at Microsoft.