For businesses that have moved their core communications off of blogs and onto social media, you're missing huge opportunities. While your corporate website should be geared towards getting visitors into the conversion funnel, on your blog you have...
One mentor was very special to Christina Zila, Director of Communications at Textbroker. Today Boardroom Communications is rated on of the top PR agencies in Florida. Recent articles, such as this one on aimClear’s blog stirred up some interesting...
Sales professionals at all levels will need to take the LinkedIn conversation to targeted e-mail communications, coffee meetings, and local networking events to have any chance at “closing the deal. Because marketing and branding professionals are...
Rachel Whetstone, SVP of Communications and Policy, said in a statement sent to Search Engine Watch: Microsoft released a blog post Monday condemning Google in light of the controversy over their circumvention of Safari users’ privacy settings.
For a more complete timeline of Communications, Privacy and Internet Law, see SOPA on Miso Susanowa’s blog. In part, their open letter to Congress, one of the most succinct and informed anti-SOPA communications, states:
Nothing stops someone from sharing your letters, pitches, or other communications, as this blog post from Ragan shows. Ask a colleague to check any major communications, such as a blog post. Such communications can be really useful, good for your...
Karen Wickre, Senior Manager of Corporate Communications at Google will share secrets about Blogging @ Google today, July 29, 2010, at 1:00pm EDT / 10:00am PDT. She first launched Google's corporate blog back in 2004.
B2B brands aren't immune from situations that require a crisis communications type of response. And though true crisis communications situations are easily identified, there are many more examples of brands being disparaged or misrepresented online...
Karen Wickre, Google's senior manager of corporation communications, will be one of the speakers at the ClickZ BlogworkZ forum on August 16 at Connected Marketing Week. She first launched Google's corporate blog back in 2004.
Coca-Cola's director of corporate communications, Carlton Curtis, realized over time that they were more upset about the withdrawal of the old formula than the taste of the new one. Chris Beckmann, the Product Manager for Google News, posted...
Coca-Cola's director of corporate communications, Carlton Curtis, realized over time that they were more upset about the withdrawal of the old formula than the taste of the new one. The Official Google Blog announced that the company was "revamping...
Like any marketing vehicle, it's important to understand the marketing and communications attributes of the given media vehicle. On the lead generation side, monitoring blog and social site posts for category keywords can uncover consumers looking...
Brown is charged with public relations, executive communications, product promotion, public affairs, internal communications, corporate reputation management, as well as social media outreach. SVP of Global Communications Posted by Nathania Johnson...
During the 1990s, I was the director of corporate communications at Ziff-Davis. For the last year Carson has been writing a digital blog for Media Week and at his own site, Mel Carson. You are the kid.
Internal corporate communications must catch up to the new platform -- and fast. News from the Search Engine Watch Blog Today's Top Story: WilliamFlaiz Universal Search: The (War) Elephant in the Room OUTSOURCED When the ancient Romans tried to...
Internal corporate communications must catch up to the new platform -- and fast. Google Search Quality Team Talks Field Studies Posted by Nathania Johnson Nov 7, 2008 Over at the Official Google blog, Dan Russell of the Search Quality team, has...
Related to the "new rules" and the changing face of PR, internal corporate communications must catch up to the new platform -- and fast. You can only take credit (and blame) for what's within the control of the communications department.
But Kastle Waserman, Communications Manager, managed to find the time and wherewithal at troubled Yahoo to answer this very problem on their Search . News from the Search Engine Watch Blog No word yet on the outage on the official Google Docs blog.
Having started his career briefly as a journalist, Andy quickly moved into marketing communications, where he has spent the last 20 years. He also edits the online newsletter www.web-marketing-secrets.co.uk and the blog www.multilingual-search...
I've told the story in "Measuring PR in Cold, Hard Cash" of my first month as Director of Corporate Communications at Lotus Development Corp.way, way back in 1986. When you're done reading that, read Sally Falkow's post in the Search Engine Watch...
