Aside from his corporate responsibilities at SAP, Michael Brenner authors a widely-read blog on B2B marketing. Write a Thought-Leadership Blog A blog is one of the best ways to generate fresh content for search engines and keep traffic coming to...
CMS and Blog Platform The editorial calendar decides high-level subject matter and development frequency of content you will create going forward for your blog, resource center, and social channels. Larger corporate sites may require a highly...
MJ: When drafting an editorial calendar for a corporate blog, do you focus more on viral-ability or keywords? Everything from the power to write content that is "human friendly" on a corporate blog, to promoting content to followers/influencers so...
While your corporate website should be geared towards getting visitors into the conversion funnel, on your blog you have more latitude to create copy that is information-based. When you're blogging for your current visitors (i.e.visitors that...
Recent articles, such as this one on aimClear’s blog stirred up some interesting debate about equality in the industry and how there are still issues that need addressing. Julie inspired me to see how rewarding it is to own a business and that it...
A great example is the story of the schoolgirl Martha Payne, and her blog Neverseconds: the blog consists simply of photographs and a short daily review of her school dinner. Nothing special in that – it only turned into a major news story when the...
Because marketing and branding professionals are seen as more of thought-leaders, these business professionals will need to spend good time finding and answering questions that work within their knowledge-base and update their statuses with...
You can do this by embedding the video in your own blog and Facebook page (always embed, don’t link), tweeting about it and putting it on any other social profiles you have. Glossy corporate video tends to do less well than more “authentic...
Mike Grehan, Publisher of SEW and ClickZ, shares some great thoughts and insights on the connected consumer as part of his interview for the BrightEdge blog. Read more in this great post on the TopRank blog.
A large series of blog posts focusing on grouping key items together. The qualifying question that lets you segment your survey results so that you can target blog posts at specific sectors in turn. Content multiplication is important so think...
Keeping everything, especially if you’re using different platforms for your blog and your main site, in an archive or spreadsheet can help you organize and build on your current content. Review corporate branding or style guides first.
We want to help more businesses provide great content on Pinterest and make it easy to pin from their websites," Pinterest Product Manager Cat Lee wrote in the blog post, indicating that the new business accounts would be suitable for publications...
I've been reading your blog and found the article XXXXX very interesting. I am sure most of you that blog or own a website, have seen these approaches. As link building has become more convoluted and risky, blog posts about many a past method have...
We're a growing company with a corporate mandate to use clean energy for our operations in a scalable way," said director of Google's global infrastructure team Gary Demasi in a blog post. Environmental group Greenpeace is heralding the move as a...
Website blog version Include one or two links in the wire version, and different links in the blog/web versions. Avoid using the corporate boilerplate as a means to systematically insert several links, always using the same anchor text.
For that reason we have a link to past articles in our top navigation and a blurb from our daily blog post at the top-right of our content area. If I see that many bloggers are covering the issues with importing Dreamweaver CS5 STE files into CS4...
From my recollection, Fishkin was the first person to take his “corporate website” and turn it (largely) into a blog. My company’s website has earned most of its links through our blog. It’s not much of an over-statement to say that this book...
Internally, Google has made changes to employee benefits to better support their Gayglers, according to their Celebrating Pride 2012 post on the Official Google Blog: In their corporate description of the program, Google says:
Matt Cutts, Google Distinguished Engineer and head of the web spam team, tackled the subject in a Google Webmaster Help video blog yesterday, in response to a question submitted by SEO AJ Kohn. Once those URL ratings are assigned, engineers can...
Eavesdrop on forums, in Facebook groups, and to blog comments. I feel like a corporate tool, and besides, they’ve got too much padding and support and are screwing up my natural gait. Rowling created to share her copious back story to the Potter...
