Let your hair down: Relax your corporate content and think outside of the boring cubicle world. Is Facebook blue the new black for community managers? Social dashboards indicate Facebook marketing fashion changes by the season.
Larger corporate sites may require a highly sophisticated platform like Open Text or IBM Websphere, but most websites can get away with a customized version of WordPress, Joomla, or Drupal. To the world outside of your colleagues, clients, and...
The implication is that different elements of a brand are being discussed including the products, customer service, business practices, branding, geo-specific topics, user help topics and corporate responsibility, among others.
MJ: When drafting an editorial calendar for a corporate blog, do you focus more on viral-ability or keywords? Everything from the power to write content that is "human friendly" on a corporate blog, to promoting content to followers/influencers so...
The app should also have a page on your corporate website for cross-promotion and linking. Developing apps require different skills than traditional website development. Mobile app creation forces marketers to understand the limitations of...
It is now no longer sufficient for national brands to rely on one social presence at the corporate brand level. Corporate Content Oftentimes brands develop content at the corporate level that can be repurposed for social media messaging.
In each case, the other agencies really wanted to work with corporate entities with larger budgets," Bridge said. Combine that with the reporting and the ability to roll that out through corporate through our platform, and it's four wins.
Combined, the three of us have 30 years of experience in social media marketing in the B2B and corporate space. If you are in any way responsible for driving brand awareness via social media, growing your client base via social media marketing...
While your corporate website should be geared towards getting visitors into the conversion funnel, on your blog you have more latitude to create copy that is information-based. Don't get me wrong, social media is a fantastic tool for marketing and...
Julie inspired me to see how rewarding it is to own a business and that it is possible for women to think out of the corporate box, and break through some glass ceilings. Many women are helping to shape the marketing world by sharing their insights...
Here’s another where the ineptitude of a major corporate is hard to fathom. It’s covered extensively by mainstream media, specialist sites, and expert bloggers. Such stories leave a trail behind them that can provide a rich stream of quality link...
A study by Mainstay Salire found that on average local Facebook pages receive five times more marketing reach and eight times more engagement per fan than do corporate brand pages. Be sure to claim location pages on Facebook: Continue to manage the...
We're estimating numbers to help justify and compare options for economical use of corporate function budgets. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and...
It expanded operations to the U.K.in 2009, and opened corporate offices in Shanghai and Singapore in January 2011, also partnering with Baidu, the Chinese-language search engine to deliver integrated reporting, management, and optimization of...
For the eighth year in a row, Google has made into the top five of an annual survey of the U.S.general public on corporate reputation. Google was fourth in the 2013 Harris Poll Reputation Quotient report, with a score of 81.3 percent – one of just...
Since the early website days of the roaring 1990s, the “news” section has been part of the main navigation of most corporate websites. The issue that most SEO's face is most of the time their PR or Corporate Communications folks have not fully...
Unique corporate culture: If you work at an agency, you most likely already have an appealing culture. Does your company align corporate goals with personal employee goals? One of the most overlooked necessities required to execute performance...
PR or corporate communications can be bit stiff when it comes to time sensitive news releases as they are working under tight deadlines. In 2013, it's time to integrate yourself with your corporate communications and start optimizing and working...
Because LinkedIn serves business professionals – including business owners, job-seekers, recruiters, corporate executives, and sales professionals alike – the growth in its members delivers a unique set of challenges and opportunities.
In a corporate environment, while SEO is more well known and respected than ever, not everyone lives and breathes it the way we do. For many businesses these policy changes raise some serious concerns, and for many SEOs, the moved seemed to herald...
