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  1. Penguin 2.0 Forewarning: The Google Perspective on Links

    Penguin 2.0 is just around the corner, and I expect it to have a bigger impact than Penguin 1.0. What really makes these programs trivial for Google or Bing to flag is when the award badges seem to appear only on the lesser authoritative sites of a...

  2. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    With April around the corner, will the public begin to increase their searches for springtime conditions? Wednesday, March 20 marks the official start of spring, and with that will unquestionably come variations in PPC, market-wide.

  3. 6 Ways You Can Put a Little ‘Gangnam Style’ into Video Marketing

    The most valuable link should be both at the beginning of the video in the top left corner, and at the end of the video on the top right corner. After the extras they again have their most important call to action link in the top right corner, to...

  4. Why Content Marketing is a Great SEO Strategy, Not a Short-Term Tactic

    In fact, you're probably going to be pretty scared and concerned about what's around the corner, even if you haven't been hit yet. Strategies to Market Your Content for Links Shifting your strategy from search marketing to content marketing is...

  5. Battle of the Browsers: Impacting Search Share

    As someone who lives and breathes search every day, my eyes were immediately drawn to the new look of the search bar in the top right corner of the browser. The value of this reach is apparent when we see that the Google search share on IE drops...

  6. U.K. Debates Google Monopoly, Search Neutrality

    Introducing first, in the "we need search neutrality because Google is destroying Britain" corner: Graham Jones, Labour MP for Hyndburn. And in the "people are free to choose whatever search engine they want" corner: Ed Vaizey, Department for...